15 Dec 1995
| by MAIRI CLARK
effectiveness awards if, ultimately, the consumer does
not trust it, for whatever reason. The advertising ...
of the Earth has never accepted that the Advertising Standards
Authority s judgment was justified, and placing the banned
advertisement on the Internet was an effective way of getting around the
ASA ...
15 Dec 1995
| by DAN O’BRIEN
mark in the fast-developing creative
maelstrom that is interactive advertising? Generally, my reply...As a renowned new-media expert and faker, people often ask me: Is it
already too late to make a mark in the fast-developing creative
maelstrom that is interactive advertising? Generally, my reply is:
Yes - get out of my way , because the last thing I need is another
huckster beating me ...
15 Dec 1995
| by JANET IZATT
. But creating a ratecard for advertising in them looks
set to take considerably longer.
While ratecards ...
of advertising in Net and print titles by the
advertising agency, Chilcott Le F�vre, called the Future of Web ...
the cost of advertising across a variety of Web titles, and between Web
publications and their print ...
15 Dec 1995
| by JOHN OWEN
advertising,
it is the perfect fit with the youngest and most subversive
advertising medium. But Tango ...
response TV ads have garnered 4.5 million calls this
year, which supports Fenchurch s claim ...
15 Dec 1995
to come
up with more suitable advertising for the magazine.
The Internet site is aimed at the ad industry and is being billed as
anti-advertising, anti-Internet . It is hosted by the Viz character ...
that the advertising in Viz is boring and
predictable , he admitted the magazine would like to attract advertisers ...
15 Dec 1995
| by PAUL WOOLMINGTON
-referenced advertising and sponsorship links between print and the
Net site with hyper-links to its own Web site. Brown ...
and proactivity.
Client Peter Fines, managing editor (Guides)
Brief Be an advertisement for Time Out ...
cafe
Brief Explain what Cyberia is, advertise its events, report on Web news
and promote digital ...
08 Dec 1995
governing ad regulation mean that the pressure
group s advertising is beyond statutory control, said Charles Swan, a
partner with the leading advertising lawyers, the Simkins Partnership.
The industry s regulatory body, the Advertising Standards Authority,
normally has recourse to a legal ...
08 Dec 1995
whose contribution to British business is rarely
acknowledged by the likes of your magazine? Would ...
01 Dec 1995
| by JOHN OWEN
The Advertising Standards Authority is set to challenge the pressure
group, Friends of the Earth...The Advertising Standards Authority is set to challenge the pressure
group, Friends of the Earth ...
in October, said it will now approach the
advertiser to ask it to abide by its ruling on theÿ20Internet ...
as an advertising medium. If we
want advertising on the Internet to be credible, it is going to have ...
01 Dec 1995
-ordination
of PR campaigns with European offices so much easier. I m afraid that
advertising agencies are using ...
to remove filters
