ADVERTISING: CAMPAIGN OF THE WEEK; London Transport
14 Dec 1995 | by ERIC WHITE
Eric White, Corporate marketing manager, The Trocadero, London
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ADVERTISING: Alcohol faces rap if it goes over the limit
14 Dec 1995 | by ROS SNOWDON
For alcohol advertisers 1995 has been a watershed year, with the spirits industry lifting its self-imposed ban on television advertising for the first time in 40 years.
NEWS: Hunt for agency to show British that wax works
08 Dec 1995 | by LEXIE GODDARD
Madam Tussaud s, London s most popular tourist attraction, is on the hunt for a PR agency to tap into the home market.
NEWS: Labour attacks Xmas toy advertising
08 Dec 1995 | by OUR PARLIAMENTARY CORRESPONDENT
Labour MPs have attacked pre-Christmas television ads for war toys and claimed they are breeding a generation of violent men.
ADVERTISING: Do shock ads harm advertisers’ health?
08 Dec 1995 | by ROS SNOWDON
in the same vein as they see British seaside postcards. It s Benny Hill humour rather than offensive ...
ADVERTISING: CAMPAIGN OF THE WEEK; Barclaycard
08 Dec 1995 | by CAROL FISHER
Carol Fisher, Former international marketing director, Courage
OPINION: Outside regulations will not clean up advertising
08 Dec 1995
So, Lord Rodgers, chairman of the Advertising Standards Authority, a former Labour Party stalwart and one of the Social Democrat Gang of Four , wants clients not to choose agencies that have fallen foul of the industry s self-regulatory rules (Campaign, last week).
THIS WEEK: One in three call for controls on toy advertising
08 Dec 1995
One in three people would like to see greater restrictions on toy advertising, according to exclusive research for Marketing magazine.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
