14 Dec 1995
Ford Dealer in TV drive...Ford Dealer in TV drive
Six new Ford Dealer commercials are to go on TV in the UK, each ...
s On TV and TV Times. The ads, through Ogilvy We ve
moved away from hectoring the consumer ...
agencies to work together on
future advertising. The Volkswagen subsidiary is keen to promote a
unified ...
14 Dec 1995
| by ROS SNOWDON
-imposed ban on television advertising for the
first time in 40 years....For alcohol advertisers 1995 has been a watershed year, with the spirits
industry lifting its self-imposed ban on television advertising for the
first time in 40 years.
But the alcohol ...
advertisers have claimed the ASA, Broadcast Advertising Clearance
Centre and Independent Television ...
14 Dec 1995
Advertisers should be allowed to sponsor TV programmes directly related
to their brands, according...Advertisers should be allowed to sponsor TV programmes directly related
to their brands ...
and
advertisers.
The regulations reflect an old age of television where sponsorship was
not allowed ...
to the Independent
Television Commission.
The proposals include a plea to relax rules for viewers ...
14 Dec 1995
| by HARRIOT LANE FOX
national television campaign, which will break in the
new year....-and-a-half years and will be its first national
television cmpaign.
Our earlier advertising was more ...
national television campaign, which will break in the
new year.
The company is also boosting its advertising budget by a third, to
pounds 1m, for the campaign, aimed at building a reputation for culinary ...
14 Dec 1995
The weekly analysis of advertisement recall sponsored by ITV...The weekly analysis of advertisement recall sponsored by ITV ...
------------------------------------------------------------------------
Q: which of the following TV commercials do you remember seeing or hearing recently?
Last Account Agency/TV buyer %
week
1 (1) BT ...
14 Dec 1995
| by HARRIET MARSH
first TV advertising, which breaks early in
January....UK Charity Lotteries will be targeting customers with the tagline Is
Lady Luck With You? in its first TV advertising, which breaks early in
January.
The advertising, which will feature ...
for the National Lottery.
The tagline and female image for the TV campaign are previewed in a new
pounds ...
14 Dec 1995
| by ERIC WHITE
. They brighten up the winter gloom and
offer light relief rom the plethora of film posters, advertising movies ...
14 Dec 1995
British Telecom is teaming up with Maiden Outdoor to launch Postercall,
the first direct...British Telecom is teaming up with Maiden Outdoor to launch Postercall,
the first direct-response outdoor poster scheme.
A three-month project will begin in early 1996, with Maiden organising ...
designed to provide data and feedback on levels of response from poster
advertising.
Advertisers ...
14 Dec 1995
showing animated reindeer doing the Guinness
dance. The ad, by Arks Advertising in Ireland, will be shown...Guinness is cashing in on the success of its Anticipation commercial
with this Christmas version showing animated reindeer doing the Guinness
dance. The ad, by Arks Advertising in Ireland, will be shown on national
TV from December 22 until Boxing Day.
...
14 Dec 1995
| by SHARON MARSHALL
of the booming home computer market, launching a series of
own-brand computer stores in the UK backed by TV...- and below-the-
line work. TV advertising will launch early next year, although spend
for 1996 has yet ...
of the booming home computer market, launching a series of
own-brand computer stores in the UK backed by TV advertising.
Vobis, which is the largest computer retailer and manufacturer in
Europe, originally ...