15 Dec 1995
In reference to the story John Smith s bitter to sponsor new TV series
by Jack Dee ( Campaign, 1...In reference to the story John Smith s bitter to sponsor new TV series
by Jack Dee ( Campaign ...
s reporter.
John Smith s can, contrary to your story, run advertisements for its
products within ...
featuring Jack Dee were
shown, this would be in contravention of ITC rules that state:
Advertisements ...
15 Dec 1995
| by JOHN TYLEE
Advertisers with products aimed at children are bracing themselves
against the threat of new curbs...Advertisers with products aimed at children are bracing themselves
against the threat of new ...
on the Independent
Television Commission to ban the transmission of ads for fatty and
sugary foods when large ...
are alarmed that the Greek
Government s ban on toy advertising could spread throughout the EU and
lead ...
15 Dec 1995
| by WINSTON FLETCHER
the late 80s when I began to worry that the urge
to produce humorous ads was suffocating British advertising. The
research techniques we use - particularly focus-group discussions -
greatly favour humorous ads, creative awards favour humorous ads, our
families (in their role as expert critics) favour ...
15 Dec 1995
| by KAREN YATES
mineral water brand to put the advertising on
test against the equivalent created in France by Euro RSCG....TBWA s ten-year hold on Evian in the UK appears under threat following a
decision by the French mineral water brand to put the advertising on
test against the equivalent created in France by Euro RSCG ...
the decision to see if
European advertising would work in the UK was a common phenomenon among ...
15 Dec 1995
| by JOHN OWEN
for
him.
Having gone quietly and effectively about the business of handling
Courage s TV buying ...
spends pounds 8 million compared with
Courage s pounds 21 million, 80 per cent of which is on TV ...
, Theakstone says, but I had three in my mind and the Media
Centre was one of them.
The two TV ...
15 Dec 1995
| by JOHN OWEN
advertising,
it is the perfect fit with the youngest and most subversive
advertising medium. But Tango ...
response TV ads have garnered 4.5 million calls this
year, which supports Fenchurch s claim ...
15 Dec 1995
| by KAREN YATES
before joining the British Tissues
Group. Here he spent two years honing his marketing skills on Dixel ...
14 Dec 1995
| by ROS SNOWDON
-imposed ban on television advertising for the
first time in 40 years....For alcohol advertisers 1995 has been a watershed year, with the spirits
industry lifting its self-imposed ban on television advertising for the
first time in 40 years.
But the alcohol ...
advertisers have claimed the ASA, Broadcast Advertising Clearance
Centre and Independent Television ...
14 Dec 1995
| by HARRIOT LANE FOX
national television campaign, which will break in the
new year....-and-a-half years and will be its first national
television cmpaign.
Our earlier advertising was more ...
national television campaign, which will break in the
new year.
The company is also boosting its advertising budget by a third, to
pounds 1m, for the campaign, aimed at building a reputation for culinary ...
14 Dec 1995
showing animated reindeer doing the Guinness
dance. The ad, by Arks Advertising in Ireland, will be shown...Guinness is cashing in on the success of its Anticipation commercial
with this Christmas version showing animated reindeer doing the Guinness
dance. The ad, by Arks Advertising in Ireland, will be shown on national
TV from December 22 until Boxing Day.
...