-service union, with a pounds 1.2 million TV push to recruit more members....to be the first British trade union to recruit members through television advertising. The campaign is also the first recruitment advertising for the organisation. The animated commercial, which ... -service union, with a pounds 1.2 million TV push to recruit more members. In what Unison s general ...
Radio can generate advertising awareness over and above television and it can be as effective...Radio can generate advertising awareness over and above television and it can be as effective at driving additional awareness when only minimum TV is used. These are some of the findings from ... the effect of radio advertising in the absence of any regional ITV support in the North-west and Scotland ...
for the satellite television channel, UK Gold, from the incumbent, the Media Centre....for the satellite television channel, UK Gold, from the incumbent, the Media Centre. PHD, which already ... . Next year will see a change in the way that UK Gold is advertised and marketed, he said ... is understood to be planning a more mainstream advertising and marketing drive next year. The channel ...
Granada Television is to launch eight television channels next year in a new joint initiative...Granada Television is to launch eight television channels next year in a new joint initiative ... on the extensive programming libraries of Granada TV and its sister station, LWT, as well as new programming ... series. Other new channels include Health and Beauty, Granada TV Shopping Guide, Home and Garden ...
Is Flextech s proposed TV sales house a good idea? Alasdair Reid investigates...Is Flextech s proposed TV sales house a good idea? Alasdair Reid investigates Rumour has ... is the biggest player in UK satellite television. It owns Bravo and TCC, and either controls or manages Discovery, TLC and Country Music TV. It has stakes not just in Gold and Living but also in European ...
called Sirocco International which aims to supply a new form of outdoor advertising. Sirocco will draw...called Sirocco International which aims to supply a new form of outdoor advertising. Sirocco will draw ... of client-driven promotions and sponsorships. Projects will range from TV and radio sponsorships ... of the vote, ahead of Coronation Street with 29 per cent. A new Buspak advertising format is being ...
by the Broadcast Advertising Clearance Centre to slots following the nine o clock watershed, after the original...Simons Palmer Denton Clemmow and Johnson s first work for Accurist watches has been restricted by the Broadcast Advertising Clearance Centre to slots following the nine o clock watershed, after the original version was turned down. The finished version of the pounds 1 million television campaign, to run ...
affairs director of the Advertising Association, said: It s a very satisfactory settlement which...companies are banding together to call on the Independent Television Commission to relax its rules on TV sponsorship. A raft of satellite TV companies is demanding greater freedom to allow advertisers to sponsor ... , political affairs director of the Advertising Association, said: It s a very satisfactory settlement ...
the new figures to screw rates down to the floor? And will advertiser confidence in the medium be dented...the new figures to screw rates down to the floor? And will advertiser confidence in the medium be dented ... and advertisers be alarmed at the new numbers? And what can Rajar and the radio industry do to re ... were out in force when a change in the Barb television audience research methodology produced similar ...
Below are this week s questions for Campaign s weekly competition for TV buying departments...Below are this week s questions for Campaign s weekly competition for TV buying departments, and the latest league table. Faxed entries to Peter Billyard on 0171-413 4503 or phone on 0171-413 4108 by 5pm this Friday 1 TVR How many men TVRs will this timing deliver? Date: 18 December Time: 10pm ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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