of the booming home computer market, launching a series of own-brand computer stores in the UK backed by TV...- and below-the- line work. TV advertising will launch early next year, although spend for 1996 has yet ... of the booming home computer market, launching a series of own-brand computer stores in the UK backed by TV advertising. Vobis, which is the largest computer retailer and manufacturer in Europe, originally ...
Only a week after the Advertising Standards Authority sharply warned advertisers against flouting...Only a week after the Advertising Standards Authority sharply warned advertisers against ... whether this type of advertising damages the industry as a whole. Lord Rodgers, chairman of the ASA, warned last week that statutory legislation looms closer every time an advertiser deliberately ...
An assortment of green advertisers joined forces with Amnesty International last weekend...An assortment of green advertisers joined forces with Amnesty International last weekend ... , the advertisers co-ordinated a double hit against Shell by taking full-page ads directly before and after an ad ... and Friends of the Earth for support. Within two hours, the advertisers had formed a consortium to buy ...
-profile, negative exposure in the national media. Cunard, British Gas and Shell are probably the most obvious...-profile, negative exposure in the national media. Cunard, British Gas and Shell are probably the most obvious ... vital communications plans are in place. For instance, in the case of British Gas, the company ... , British Gas may have mitigated the damage from those notorious national interviews, and especially ...
that it is launching a new combined PC and TV. Leagas Shafron Davies has picked up the advertising business ...
the Ogoni in 1994 and to highlight the TV programme Someone is making a killing. ...
Winner Title: Another woman Agency: Robson Brown Client: Female Investigation Services Creative Director: Stuart Robson Art Directors: Rob Spence, Marcus Leigh Copywriters: Marcus Leigh, Rob Spence Typographer: Rob Spence
behind its pre-Christmas burst, which includes TV and poster work. ...
Apple Computer is putting a record pounds 2.5 million spend behind a pre-Christmas television...by the cable TV explosion, the number of British homes with PCs should rise to 32 per cent by the year 2000 ... Apple Computer is putting a record pounds 2.5 million spend behind a pre-Christmas television ... . Having allowed its major rival, Compaq, to make the running in the TV stakes last year with its ...
Several advertising agencies were in turmoil this week following one of the worst spates...Several advertising agencies were in turmoil this week following one of the worst spates ... and Bednash, said that the prevalence of Apple Macs in the advertising industry is making these companies ... said, referring to the advertising handbook. Michaelides and Bednash lost eight Apple Macs ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters