17 Jan 1995
| by John Tylee
BMP devised the spot in which a besuited man in an armchair is seen freefalling through the air. Just as he is about to crash too the ground he changes channels to stop the high-excitement of watching his Sony TV becoming a tad too realistic. As he plummets back to reality and his living room his ...
12 Jan 1995
Group by awarding its pounds 2 million poster
contract to its specialist agency, the Poster Business....Group by awarding its pounds 2 million poster
contract to its specialist agency, the Poster Business ...
Line s pounds 15 million TV,
press and radio work, which will continue as before. The poster win ...
for the Poster Business.
Direct Line awarded its poster account to Portland just a year ago. But
key ...
12 Jan 1995
| by HARRIET GREEN
by appointing the award-winning art director,
Peter Harold, as the agency s new head of art....by appointing the award-winning art director,
Peter Harold, as the agency s new head of art.
Harold, the former head of art at KHBB, has been freelancing since he
quit the shop - now K Advertising - four ...
ads.
An award-winning copywriter and the man behind numerous Volkswagen
campaigns, Harold ...
12 Jan 1995
Burkitt Edwards Martin is spearheading an advertising offensive with the
Edinburgh hotshop, 1576...Burkitt Edwards Martin is spearheading an advertising offensive with the
Edinburgh hotshop, 1576, to support Action for Extra Daylight.
The campaign to move Britain s clocks forward by one hour, which ...
of Accidents, the police, the Sports Council and most of the
British tourist and leisure industry ...
12 Jan 1995
of the company s global advertising consolidation....of the company s global advertising consolidation.
The rethink also sees McCann-Erickson pick up pounds ...
RSCG will be responsible for advertising across the Continent in 13
categories, including ...
,
commented: It is fantastic to be awarded a European assignment by one
of Britain s leading marketing ...
12 Jan 1995
| by OUR PARLIAMENTARY CORRESPONDENT
Government departments are to slash their advertising budgets this year
following a squeeze...Government departments are to slash their advertising budgets this year
following a squeeze ...
; and the Department of
Social Security, which uses BMP.
One Whitehall ad chief said: Advertising ...
in overall government
spending on advertising in the run-up to the General Election, which
must be held ...
12 Jan 1995
| by KAREN YATES
Fox s Glacier Mints famous fox and polar bear cartoon characters will
return to the nation s TV...Fox s Glacier Mints famous fox and polar bear cartoon characters will
return to the nation s TV ...
nationwide.
It is 30 years since the duo first went on television, but the fox - now
played ...
hasn t changed, so we d have been mad to change
the advertising idea.
...
12 Jan 1995
| by JOHN TYLEE
Advertisers are being urged to go on the counter-attack in the war being
waged by trading...the
Incorporated Society of British Advertisers that action may be needed to
protect the long-standing practice ...
Advertisers are being urged to go on the counter-attack in the war being
waged by trading ...
further prosecutions of car manufacturers in British
courts for failing to display prominently ...
12 Jan 1995
| by ANNE-MARIE CRAWFORD
-turn, just one week after news that Arc
Advertising had retained the business following a competitive pitch...U-turn, just one week after news that Arc
Advertising had retained the business following a ...
said:
Following detailed negotiations between Times Newspapers and Arc
Advertising on the Sunday ...
said the split was mutual and followed moves by NI after it had
re-awarded the account to Arc to make ...
12 Jan 1995
TV buyers targeting readers of the Radio Times or cat owners may have
wasted thousands of pounds...TV buyers targeting readers of the Radio Times or cat owners may have
wasted thousands of pounds last year because of an error in the TV
audience measurement system, Barb.
Some of the computer systems that carry TV viewing data have been
categorising cat owners as Radio Times readers ...