The Incorporated Society of British Advertisers (ISBA) has hired The Communication Group as its...The Incorporated Society of British Advertisers (ISBA) has hired The Communication Group as its public affairs consultancy to help highlight the contribution which advertisers make to the economy. Set up in 1900, ISBA supports the interests of firms which use advertising as part ...
Weber Group, the US-owned hi-tech agency, has been purchased by advertising group McCann...Weber Group, the US-owned hi-tech agency, has been purchased by advertising group McCann-Erickson Worldwide. The terms of the acquisition, which was announced last Thursday, were not disclosed ... from pounds 477,000 in 1994. Earlier this year McCann Erickson s London-based advertising ...
s old fashioned and dull image in a bid to woo new sponsors and advertisers....s old fashioned and dull image in a bid to woo new sponsors and advertisers. The organisation ... through wider coverage on, for example, chat shows or children s television. Reporting ... , the organisation has helped re-vamp BBC TV s coverage of snooker by helping to design a modernised set and new ...
.. Advertising agency Leo Burnett was appointed in October to handle the pounds 2 million ad campaign. ...
stand-alone store Timescale: 26 September, 1996 Cost: dollars 400,000 PR and advertising (excluding...Client: Donna Karan PR Team: Club 21(in-house) Campaign: Opening of Donna Karan s first European stand-alone store Timescale: 26 September, 1996 Cost: dollars 400,000 PR and advertising ... . By piggybacking its celebrity party on the advertising campaign featuring Willis and Moore, while at the same ...
is itself the target of a takeover by a leading advertising agency....Luther Pendragon has been appointed by global media giant TCI, amid rumours that the consultancy is itself the target of a takeover by a leading advertising agency. The agency was hired last month ... UK advertising group wants to buy the agency. The unnamed agency, which already owns a PR ...
integrated PR, public affairs and advertising campaign as its prepares to launch its wireless telephone...Globalstar, the satellite communications company, has hired the Grey group to run a worldwide integrated PR, public affairs and advertising campaign as its prepares to launch its wireless telephone ... campaign involving the GCI PR network, its public affairs wing APCO and Grey Advertising. All three ...
and glass manufacturer, has hired the Grey advertising and PR group to run a worldwide corporate image ... silicon breast implants, will work with Grey Advertising, GCI and APCO on an integrated campaign ... and consumer PR. The agency competed for the account against three other firms, including advertising agency ...
BDDP, France s third-biggest advertising agency and parent company to PR firms Financial Dynamics...BDDP, France s third-biggest advertising agency and parent company to PR firms Financial Dynamics and Lynne Franks, has been sold to UK ad agency GGT (formerly Gold Greenlees Trott) for pounds ... and Paris-based communications agency Compagnie Corporate. A middle ranking advertising agency, GGT ...
, the French advertising agency....Financial PR firm Financial Dynamics has revealed details of its new deal with parent company BDDP, the French advertising agency. The deal follows the ending of earn-out agreements between BDDP and the original shareholders of FD last year - said to have grossed the eight of them more ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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