13 Dec 1996
| by GORDON MACMILLAN
the advertising for ADHunter, a regional newspaper
online classified consortium due to launch next year....the advertising for ADHunter, a regional newspaper
online classified consortium due to launch next year ...
access to regional
advertising, which has never existed before.
NMMS will establish a specific department for ADHunter and will seek to
sign up advertisers and sponsors linked to the content of the site ...
13 Dec 1996
| by KATE NICHOLAS
and
advertising network in a deal believed to be worth over pounds 32
million, followed by the purchase of a 20 ...
, Corporate
Television News, the joint venture between ITN and Burson-Marsteller,
also announces ...
.
February
A survey of PR agencies, media buyers, advertising agencies and design
houses conducted ...
13 Dec 1996
| by TOM DAWN
prerequisite there for doing
business, both in PR and advertising.
So far, the US Internet experience ...
-Fowler
predicts this pattern will be rocked within three years, by the
Internet-on-TV deal recently sewn up between BSkyB, British Telecom and
MCI.
But for business and PR, there is no need to wait ...
13 Dec 1996
can be won from TV companies and say talks are underway
with LWT and Channel 4.
Latest ABC ...
, Televirtual, the site features a virtual office where the
user can interact with a virtual TV, calculator, telephone, computer and
desk.
Cinema Media, the Carlton Communications-owned cinema advertising ...
13 Dec 1996
| by DANNY ROGERS
providing contacts for radio, TV and satellite. The
British Film Institute Film and TV Handbook combines ...
enabling more specific
targeting of PR activity, something in which the advertising industry
has always had an edge.
EMAP-owned BRAD (British Rate and Data) is perhaps the best known of the
media ...
13 Dec 1996
| by STEFANO HATFIELD
to the mall is enshrined in the American
Constitution.
But on the 60-ish TV channels available ...
phenomenal. As it
worked on images from the UK washroom commercial, it provided a
British context ...
13 Dec 1996
| by DANNY ROGERS
within the organisation, explains
Melvin.
Last year British firm Inchcape, one of the world ...
on using company software,
staff news, an ideas exchange, classified advertisements and sports ...
Davis.
Worldwide energy company British Petroleum began using E.News a year
agoto create a ...
13 Dec 1996
| by JOANNA MENDA
times. TV
interviews ranged from Network News to the Jonathan Ross Show. The
international report ...
12 Dec 1996
is to
launch a pounds 1m advertising campaign in January to promote the new
Tune in, Tune out news format ...
hires Young
Cinema Media, the Carlton Communications-owned cinema advertising
company, has ...
and Galaxy in Bristol, are
performing well.
National Geographic TV
National Geographic ...
12 Dec 1996
| by SHARON MARSHALL
the ASA is determined should be just as mindful of the British
Codes of Advertising and Sales Promotion ...
Web, writes Sharon Marshall
The Advertising Standards Authority has upheld an objection ...
and bomb making, but it is an important ruling for the
advertising industry.
The Internet ...