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property Silk Cut is to sponsor the British entry in the Whitbread Round the World Race. The multi-million pound sponsorship will include the naming of the British yacht Silk Cut. Fidelity brief ...
. But in the same store? What s wrong with proper people interaction on the shop floor? How very British, I ... national fault line in all of us - that customer cuddling simply isn t British? This is our ...
It was described as A Molson moment in a sea of madness , but in fact the beer brand s decision to use an Eric Cantona lookalike in a poster campaign last month had longer-term repercussions.
Richard McCann Account director Michael Rines Communications
James Curtis Features editor Marketing
At first glance, 1996 looks like a quiet year for BDDH: three wins, no losses and billings still hovering just under pounds 50m. But appearances can be deceptive.
Have you ever felt ashamed at being attracted to some gruesome sight despite yourself? Road accidents, for example, always draw horrified yet fascinated onlookers. I know this from personal experience: at 18 I was run over and nearly died.
National Australia Bank Group (NAG) has shortlisted D Arcy Masius Benton & Bowles Financial, Ogilvy & Mather and Publicis as contenders for its pounds 20m through-the-line account.
Tour operator Airtours has signed a sponsorship deal with ITV s holiday show Wish You Were Here, in a move that is believed to give Airtours access to the names of viewers who write to the show for information.
British Bakeries is putting its faith in a woman in a red Baywatch-type swimsuit to introduce...British Bakeries is putting its faith in a woman in a red Baywatch-type swimsuit to introduce dieters to its lowest-calorie loaf, Nimble Diet Watch. Wrightson Dale has created a launch press campaign for the new brand featuring the line: It s a lifesaver on the beach. The line runs across ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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