British Bakeries is putting its faith in a woman in a red Baywatch-type swimsuit to introduce...British Bakeries is putting its faith in a woman in a red Baywatch-type swimsuit to introduce ... and the supporting cast on the US TV show. A line at the bottom of the ad is careful to avoid overt reference ... . It is the first time that Nimble has advertised in the specialist slimming press. At 25 calories a slice ...
Client: British Airways Agency: Optimedia Buyer: Susie Martin...Client: British Airways Agency: Optimedia Buyer: Susie Martin Client: Safeway Agency ... Curley Programme: Moll Flanders TV station: ITV Meridian Date: 1 December, 21.00 Break ... for the bodice- ripping saga of this 18th-century vixen last Sunday week, a line of blue-chip advertisers ...
Hooper s Hooch became the first alcopop to advertise on TV this week with a perplexing new...Hooper s Hooch became the first alcopop to advertise on TV this week with a perplexing new ... of any direct appeal to underage drinkers, although some TV spots will be shown before the 9pm ... leadership so we are excited about the potential impact of a TV campaign. It gives us the chance to deal ...
TV market used to be dead easy. The London weekday franchise has always been a natural home ... these advertisers. What s going on? Is this an accident waiting to happen? The theory in some quarters ... advertisers, which have been demanding too much discount. But a rival sales house estimates that, because ...
that the Government is to allow famous TV programmes to be parodied....that the Government is to allow famous TV programmes to be parodied. Over the past two years, the Government has been considering whether or not it should bring the format of TV and radio programmes under ... complaint lodged in the late-80s by the TV presenter, Hughie Green. Green objected to TV New Zealand ...
BT unveils a pounds 1.5 million hearts and minds advertising campaign next week that focuses...BT unveils a pounds 1.5 million hearts and minds advertising campaign next week that focuses on the telecoms company s role as a caring corporate citizen. Four new commercials, directed by Paul ... to Jeremy Miles, group account director for BT at AMV: The objective of the advertising is to demonstrate ...
Bartle Bogle Hegarty has beaten Leagas Delaney and M&C Saatchi to create the first TV advertising...Bartle Bogle Hegarty has beaten Leagas Delaney and M s national newspaper. Time last advertised in Europe in 1991 with a print campaign created by GGK. Its circulation in Europe is more than 600 ... to contribute to one of the world s iconic brands. Time aired its first US TV campaign for five years ...
Haymarket Magazines (publisher of Campaign) is to launch a new title, the Box, about television...Haymarket Magazines (publisher of Campaign) is to launch a new title, the Box, about television ... -old men who like TV but are selective about what they watch. It will not be a listings title ... target of 50,000, Haymarket says the Box is intended to capitalise on the huge changes in TV ...
Men and older readers are likely to find newspaper ads more informative and credible than TV ads...Men and older readers are likely to find newspaper ads more informative and credible than TV ads, according to a survey of weekday national newspaper readers. However, 19 per cent of such readers ... in newspapers. JWT has also attempted to measure value in the TV market by creating different indices ...
the advertising for ADHunter, a regional newspaper online classified consortium due to launch next year....the advertising for ADHunter, a regional newspaper online classified consortium due to launch next year ... access to regional advertising, which has never existed before. NMMS will establish a specific department for ADHunter and will seek to sign up advertisers and sponsors linked to the content of the site ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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