NEWS: CIA wins Visa’s pounds 31m account
19 Dec 1996 | by ANNA GRIFFITHS
been spent. Visa is expected to gear up its advertising as its duopoly in the UK ...
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NEWS: Danone axes MD post
19 Dec 1996
been supported with minimal advertising for the past three years, mainly depending on the Petit ...
MARKETING MIX: PROFILE; Old dog, new tricks
19 Dec 1996
Ben anderson * marketing director * kimberly-clark Don t worry. Ben Anderson insists the puppy s safe in his hands. Questions were raised about the wellbeing of the nation s best-known advertising icon earlier this year when Andrex reviewed its advertising agency and sacked J Walter Thompson ...
CHARITIES: Helping brands
19 Dec 1996 | by DAVID TEATHER
advertising space on the packs of other complementary brands and donate the cash used to buy the space to the Red Cross. The theory was that the brand advertising on someone else s pack gets prime ... their comments it seems clear that their judgements will take shape on the ability of the advertising ...
NEWS: British Bakeries set to target slimmers with Baywatch line
13 Dec 1996
British Bakeries is putting its faith in a woman in a red Baywatch-type swimsuit to introduce...British Bakeries is putting its faith in a woman in a red Baywatch-type swimsuit to introduce ... and the supporting cast on the US TV show. A line at the bottom of the ad is careful to avoid overt reference ... . It is the first time that Nimble has advertised in the specialist slimming press. At 25 calories a slice ...
MEDIA: TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
13 Dec 1996
Client: British Airways Agency: Optimedia Buyer: Susie Martin...Client: British Airways Agency: Optimedia Buyer: Susie Martin Client: Safeway Agency ... Curley Programme: Moll Flanders TV station: ITV Meridian Date: 1 December, 21.00 Break ... for the bodice- ripping saga of this 18th-century vixen last Sunday week, a line of blue-chip advertisers ...
CAMPAIGNS: award publicity; In praise of the super preachers
13 Dec 1996 | by LISA MOORE
Client: The College of Preachers Campaign: Preacher of the Year Award Team: Phoenix Public...Client: The College of Preachers Campaign: Preacher of the Year Award Team: Phoenix Public Relations Timescale: July to October 1996 Budget: pounds 5,000 The Preacher of the Year Award ... the estimated 70,000 ordained and lay preachers in the UK. Sponsored by the Times, the award invites all ...
NEWS: Hooper’s Hooch takes to TV with quirky films
13 Dec 1996 | by EMMA HALL
Hooper s Hooch became the first alcopop to advertise on TV this week with a perplexing new...Hooper s Hooch became the first alcopop to advertise on TV this week with a perplexing new ... of any direct appeal to underage drinkers, although some TV spots will be shown before the 9pm ... leadership so we are excited about the potential impact of a TV campaign. It gives us the chance to deal ...
NEWS: BBC’s Bell gets IPR President’s gong
13 Dec 1996 | by SARAH MERSON
Martin Bell, the BBC Television news journalist, has been awarded the 1996 IPR President s medal....Martin Bell, the BBC Television news journalist, has been awarded the 1996 IPR President s medal. The award, which is designed to recognise individual contribution to the PR world, was presented to Bell ... reporter. In 1964 he moved to London as a general reporter, before becoming a TV reporter in 1965. He ...
MEDIA: SPOTLIGHT ON; CAR ADVERTISING: Has Carlton overstretched in an effort to woo advertisers?
13 Dec 1996 | by ALASDAIR REID
TV market used to be dead easy. The London weekday franchise has always been a natural home ... these advertisers. What s going on? Is this an accident waiting to happen? The theory in some quarters ... advertisers, which have been demanding too much discount. But a rival sales house estimates that, because ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
