19 Dec 1996
Best foot forward
The Advertising Association has announced that James Best, chairman ...
carefully before buying
a dog .
GGT promotion
GGT Advertising has promoted Jay Pond ...
property
Silk Cut is to sponsor the British entry in the Whitbread Round the
World Race. The multi ...
19 Dec 1996
Festive advertising is big business for media owners as advertisers fill
pre-Christmas space...Festive advertising is big business for media owners as advertisers fill
pre-Christmas space ...
327 on Christmas presents, so
unsurprisingly, it s the peak advertising quarter for brands in the
alcohol, fragrance and confectionery markets.
So where is the advertising money going and who ...
19 Dec 1996
Jean-Paul Gaultier is putting pounds 750,000 behind a pre-Christmas
national television campaign...Jean-Paul Gaultier is putting pounds 750,000 behind a pre-Christmas
national television campaign to promote his scent for men, Le Male,
launched in early 1996. The ad has been art-directed by Gaultier ...
, will be supported by print and bus advertising and
posters at the point of purchase. Further surprises include ...
19 Dec 1996
Foot-care company Scholl has appointed DMB s European media strategy.
Scholl is anxious to break away from advertising on a country-by-country
basis and wants to begin building an international advertising strategy
for its foot- and leg-care products.
DMB s brief is to modernise ...
19 Dec 1996
Ben anderson * marketing director * kimberly-clark
Don t worry. Ben Anderson insists the puppy s safe in his hands.
Questions were raised about the wellbeing of the nation s best-known
advertising icon earlier this year when Andrex reviewed its advertising
agency and sacked J Walter Thompson ...
13 Dec 1996
| by SARAH MERTON
for a spring assault on the British market....Eddie Bauer, the US Retail and home shopping giant, has hired Jackie
Cooper PR in preparation for a spring assault on the British market.
The agency clinched the three-year contract last week after pitching
against an original list of eight PR consultancies. Fees are believed to
be worth ...
13 Dec 1996
| by KATE NICHOLAS
and
advertising network in a deal believed to be worth over pounds 32
million, followed by the purchase of a 20 ...
, Corporate
Television News, the joint venture between ITN and Burson-Marsteller,
also announces ...
.
February
A survey of PR agencies, media buyers, advertising agencies and design
houses conducted ...
13 Dec 1996
| by LEXIE GODDARD
associated with our advertising from years ago,
Wilmot told PR Week.
The company has changed a ...
12 Dec 1996
Mouthwash brand Colgate Plax has become the first major advertiser to
take advantage...throughout Christmas,
since alcohol advertisers begin to spend more on television.
Sarah Hill, media group manager for Young The oral-
care market as a general rule advertises on TV but Colgate Plax ...
Mouthwash brand Colgate Plax has become the first major advertiser to
take advantage ...
12 Dec 1996
| by JULIAN LEE
legislation is still inadequate, said
John Noble, director of the British Brands Group.
The fast ...