. The pitch for the work, which will be mainly below-the-line with about pounds 5m for TV ads, is expected ...
the globe and may return to television advertising for the first time in more than a decade....the globe and may return to television advertising for the first time in more than a decade ... of the few large firms currently advertising its brand on television. The market for professional ... s agency roster is expected. In the UK, Luck said it was possible that Coopers would return to TV ...
irritating ads in our survey, but it scooped the top prize at the IPA Advertising Effectiveness Awards ... Maurice Saatchi became the first advertising man to be awarded a life peerage. September Raoul ... as interesting: the advertising war being fought in the run up to the general election will reach boiling point ...
NatWest is to launch a national loyalty card scheme rivalling Goldfish, the British Gas...NatWest is to launch a national loyalty card scheme rivalling Goldfish, the British Gas-backed multi-brand loyalty credit card. The bank is working on a consortium card loyalty programme ... between British Gas and HFC Bank, has secured Asda and Boots as redemption partners, while Safeway ...
of the loop. And Amex has had to rely on its own distribution service, supported by advertising campaigns ... to be considering a consortium card which would work in a similar way to Goldfish, the British Gas and HFC Bank ... .7 million Source: British Bankers Association, end of 1995 ...
radio advertiser, with a spend of pounds 8.4m (Register-MEAL, October 1996), a result largely achieved by increased investment in Army Recruitment advertising. Radio advertising as a whole is up ...
been spent. Visa is expected to gear up its advertising as its duopoly in the UK ...
Top banks approach their advertising with the trading mentality that has put them among the UK...Top banks approach their advertising with the trading mentality that has put them among the UK ... -term view, the highest recalled bank advertising is, in no particular order, the Lloyds Black Horse ... lack of confidence in TV s brand- building capabilities. Here is a summary of the major banks ...
its new name, despite the fact that it has not yet finalised which advertising agency will run...its new name, despite the fact that it has not yet finalised which advertising agency will run the account. Arc Advertising, which handled Royal Insurance s ads, created the campaign. It uses ... . A poster campaign, featuring the same personalities, will roll out in January to support the TV ...
association as well as representatives from the Institute of Practitioners in Advertising and the Incorporated Society of British Advertisers. Garnett says: Insurance disputes can be very complex ... at the earliest stage of the production process. Cecilia Garnett, the chief executive of the Advertising ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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