Jean-Paul Gaultier is putting pounds 750,000 behind a pre-Christmas national television campaign...Jean-Paul Gaultier is putting pounds 750,000 behind a pre-Christmas national television campaign to promote his scent for men, Le Male, launched in early 1996. The ad has been art-directed by Gaultier ... , will be supported by print and bus advertising and posters at the point of purchase. Further surprises include ...
advertisers should pay for pitches , Anderson argued that UK companies place low value on expertise which is given for free . Film review The British Film Institute has appointed Conran Design Group ... and advertising agency Target Direct to manage all its direct and legacy marketing from April 1997 ...
Childrenswear specialist Adams has handed its pounds 2.5m advertising account to Bartle Bogle...Childrenswear specialist Adams has handed its pounds 2.5m advertising account to Bartle Bogle ... as functional. Adams is also seeking to exploit declining levels of advertising expenditure in the market place. According to Mintel, the amount spent on advertising the sector fell from pounds ...
a move onto TV for the brand . It is thought that ads will continue to be created at the company s San Francisco head office, but spending on advertising will rise from the pounds 520 ... is keen on the use of new media and is to increase the use of TV campaigns. The Gap operates 70 ...
Gambling gains Betting, gaming and stockbrokers charges remain some of the fastest growing areas of consumer expenditure according to the new 1997 Marketing Pocket Book published by the Advertising Association. About pounds 13bn was spent on gambling last year, nearly half went ...
s biggest-ever marketing push, which is expected to see its current pan-European advertising budget rise ...
Pepe, which has come under fire for shock advertising in the past, is holding a full...Pepe, which has come under fire for shock advertising in the past, is holding a full-scale marketing review of its European operations which has claimed the post of European marketing director as its first victim. The number four jeans brand in the UK has axed the post formerly held ...
s departure comes as Richards trials a new format and advertising in the north-west with a view to a spring ... in the summer to work on advertising and brand strategy. ...
an Institute of Practitioners in Advertising award for Wonderbra, it has seen a couple of major chunks ... t quite so sexy. Its new campaign for British Gas Services is at number 5, with its pounds 4m relaunch of the Celsia central heating and boiler business. TBWA hit the heights with its award ...
Wrangler has awarded its pounds 16m pan-European account to Abbott Mead Vickers BBDO after...Wrangler has awarded its pounds 16m pan-European account to Abbott Mead Vickers BBDO after ... Wrangler s long-standing Western heritage to come up with a radical approach for the advertising, which ... . Wrangler has unapologetically peddled its Western heritage in its ads. Its best known advertising ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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