the launch of the supermarket s in-store TV trial; a noble objective, no doubt, but one not without ... and for them to interact with us. A conversation? By TV? When the store is full of real people? I can understand TV interaction when those transmitting messages and those receiving them are miles apart ...
In a first for British television, BT is to wholly fund a programme which will be screened...In a first for British television, BT is to wholly fund a programme which will be screened ... director, said: There s only so much you can do with advertising. TV programming is probably the most ... of pounds. ITC regulations stipulate that within advertiser-supplied programming there can ...
the globe and may return to television advertising for the first time in more than a decade....the globe and may return to television advertising for the first time in more than a decade ... of the few large firms currently advertising its brand on television. The market for professional ... s agency roster is expected. In the UK, Luck said it was possible that Coopers would return to TV ...
Anglian Windows is to make its television ad debut in the new year, after ending a six...Anglian Windows is to make its television ad debut in the new year, after ending a six-month review this week with the appointment of TBWA. The agency beat M s biggest double-glazing firm. ...
for the hearts and minds of the TV public begins....general of the Incorporated Society of British Advertisers, says: I think that it s an excellent role ... battle for the hearts and minds of the TV public begins. According to David Liddiment, Granada ... , but will wait to see whether Granada is simply paying lip service to its advertisers, or whether Sands ...
Richard McCann Account director Michael Rines Communications
Festive advertising is big business for media owners as advertisers fill pre-Christmas space...Festive advertising is big business for media owners as advertisers fill pre-Christmas space ... 327 on Christmas presents, so unsurprisingly, it s the peak advertising quarter for brands in the alcohol, fragrance and confectionery markets. So where is the advertising money going and who ...
Jean-Paul Gaultier is putting pounds 750,000 behind a pre-Christmas national television campaign...Jean-Paul Gaultier is putting pounds 750,000 behind a pre-Christmas national television campaign to promote his scent for men, Le Male, launched in early 1996. The ad has been art-directed by Gaultier ... , will be supported by print and bus advertising and posters at the point of purchase. Further surprises include ...
Tour operator Airtours has signed a sponsorship deal with ITV s holiday show Wish You Were Here, in a move that is believed to give Airtours access to the names of viewers who write to the show for information.
, is that of the man awarded the fiercely-contested title of Master Brewer of Den Hoorn in 1708. His son and grandson..., is that of the man awarded the fiercely-contested title of Master Brewer of Den Hoorn in 1708. His son and grandson ... sponsorship of a major British sporting event - and you could win game, set and match by identifying ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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