the launch of the supermarket s in-store TV trial; a noble objective, no doubt, but one not without ... and for them to interact with us. A conversation? By TV? When the store is full of real people? I can understand TV interaction when those transmitting messages and those receiving them are miles apart ...
Have you ever felt ashamed at being attracted to some gruesome sight despite yourself? Road accidents, for example, always draw horrified yet fascinated onlookers. I know this from personal experience: at 18 I was run over and nearly died.
irritating ads in our survey, but it scooped the top prize at the IPA Advertising Effectiveness Awards ... Maurice Saatchi became the first advertising man to be awarded a life peerage. September Raoul ... as interesting: the advertising war being fought in the run up to the general election will reach boiling point ...
The British Brands Group (BBG) is to undertake independent research to prove that shoppers...The British Brands Group (BBG) is to undertake independent research to prove that shoppers are confused by lookalike products, in the light of the latest row over spirits brands between Asda and International Distillers and Vintners (IDV). In an effort to bolster its argument, the BBG is also ...
Safeway s in-store TV system is a sign of things to come as big chains meet the challenges of new...Safeway s in-store TV system is a sign of things to come as big chains meet the challenges of new technology, writes Julian Lee Supermarkets have seen the future - and they don t like ... and auto pay points are being introduced. Last week it began trials of an in-store TV system that could ...
earlier this year, retailers are now among the top TV advertisers. The shopping centres ... Cross have recently used TV advertising. The Metro s Woodman says the Christmas decorations TV ... the comparative effectiveness of TV advertising during the Christmas period. Thirteen per cent ...
radio advertiser, with a spend of pounds 8.4m (Register-MEAL, October 1996), a result largely achieved by increased investment in Army Recruitment advertising. Radio advertising as a whole is up ...
briefed to trawl London s advertising and marketing agencies for a replacement to look after day ...
Ben anderson * marketing director * kimberly-clark Don t worry. Ben Anderson insists the puppy s safe in his hands. Questions were raised about the wellbeing of the nation s best-known advertising icon earlier this year when Andrex reviewed its advertising agency and sacked J Walter Thompson ...
The Advertising Standards Authority has won a landmark High Court ruling preserving a string...The Advertising Standards Authority has won a landmark High Court ruling preserving a string of its judgments made earlier this year. The ruling, which helps restore the ASA s authority ... to the advertisers all the time, the ASA s director of communications, Caroline Crawford, said. Self ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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