to remove filtersADVERTISING & PROMOTION: Agency of the week: BDDH
19 Dec 1996
with it in the IPA- Effectiveness Awards New Campaigns category, and moved it on in the burst now reflected ...
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NEWS: BT funding deal is first for ITV
19 Dec 1996 | by ANNA GRIFFITHS
In a first for British television, BT is to wholly fund a programme which will be screened...In a first for British television, BT is to wholly fund a programme which will be screened ... director, said: There s only so much you can do with advertising. TV programming is probably the most ... of pounds. ITC regulations stipulate that within advertiser-supplied programming there can ...
ADVERTISING & PROMOTION: CAMPAIGN OF THE WEEK; DRINK-DRIVING
19 Dec 1996 | by JAMES CURTIS
that the only advertiser to beat it for recall this year was BT, with a budget of nearly pounds 90m (Adwatch ...
NEWS: Abbott Mead TV spots show BT’s caring side
13 Dec 1996 | by GORDON MACMILLAN
BT unveils a pounds 1.5 million hearts and minds advertising campaign next week that focuses...BT unveils a pounds 1.5 million hearts and minds advertising campaign next week that focuses on the telecoms company s role as a caring corporate citizen. Four new commercials, directed by Paul ... to Jeremy Miles, group account director for BT at AMV: The objective of the advertising is to demonstrate ...
NEWS: SMI Group lands first Euro job for Intel rival
13 Dec 1996 | by GORDON MACMILLAN
to appear on European television, although it debuted on US TV in October, with the line: AMD @ work ... a number of agencies, including Delaney Fletcher Bozell and GGT Advertising, for the drive, which ...
MEDIA: For the record
13 Dec 1996
can be won from TV companies and say talks are underway with LWT and Channel 4. Latest ABC ... , Televirtual, the site features a virtual office where the user can interact with a virtual TV, calculator, telephone, computer and desk. Cinema Media, the Carlton Communications-owned cinema advertising ...
DIARY: Sholt must have been too busy talking to sit and watch EastEnders
13 Dec 1996
s advertising division also employs one Kate Fletcher, whose flame- coloured, knee-length hair gives her ...
NEWS: Bank war on the cards as Amex ties in NatWest
12 Dec 1996 | by PATRICK BARRETT
this week announced the first deal between a British bank and American Express....A credit card war among the UK s major high street banks is set to break out after NatWest this week announced the first deal between a British bank and American Express. Until now, MasterCard and Visa have had a duopoly in which theirs were the only cards distributed through British ...
ANALYSIS: ASA looks to widen its Net
12 Dec 1996 | by SHARON MARSHALL
the ASA is determined should be just as mindful of the British Codes of Advertising and Sales Promotion ... Web, writes Sharon Marshall The Advertising Standards Authority has upheld an objection ... and bomb making, but it is an important ruling for the advertising industry. The Internet ...
NEWS: STOP PRESS
12 Dec 1996
advertising agency. Times Newspapers has appointed the Promotional Campaigns Group as its official ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
