Tour operator Airtours has signed a sponsorship deal with ITV s holiday show Wish You Were Here, in a move that is believed to give Airtours access to the names of viewers who write to the show for information.
United Airlines has appointed Wunderman Cato Johnson to handle its dollars 57m (pounds 38m) international below-the-line account, with the brief to give direct marketing activity a European focus.
British Airways is expected to appoint Sue Moore, head of European strategy, as its new general...British Airways is expected to appoint Sue Moore, head of European strategy, as its new general manager for brands. She replaces Hamish Taylor, current head of brands, who is leaving to become managing director of Eurostar. Moore has been with the airline since 1987 and previously held a ...
Political parties will be allowed to advertise on railway stations and Railtrack roadside...Political parties will be allowed to advertise on railway stations and Railtrack roadside advertising sites for the first time since the railways were privatised. Until now, political advertising has been banned from all sites on Railtrack property. Outdoor advertising contractor ...
Capital Radio is the first advertiser to sponsor a London Underground station - the new...Capital Radio is the first advertiser to sponsor a London Underground station - the new-look Leicester Square. The five-year deal is the first to be negotiated by TDI Advertising since it took over the sponsorship contract for London Underground in October this year. Leicester Square ...
, the company spent pounds 5.8m on advertising (Register-MEAL in the year to September). Bennett admits ...
focus on the brand s ruby red colour. Hoop dreams Sprite has teamed up with British ... chance to win a trip to an NBA game. Horse trading Timms Creative Advertising has won ... handed its advertising account to BMP Countrywide after a three-way pitch. Sporting chance ...
Diners Club is returning to above-the-line advertising after a gap of more than five years with a...Diners Club is returning to above-the-line advertising after a gap of more than five years with a pounds 500,000 press campaign promoting its link-up with British Airways and Air Miles. The direct response campaign, through agency Tullo Marshall Warren, will launch in December in the business ...
Brian Basham, a former PR adviser to British Airways, came under attack in the High Court...Brian Basham, a former PR adviser to British Airways, came under attack in the High Court this week from defence lawyers who branded him a corporate assassin . The attack came ... of involvement in a dirty tricks campaign run by British Airways against Virgin Atlantic. He says it wrongly ...
rocket blasting off, now seems an uncomfortable analogy. Television advertising for both Le ... of the company s Le Shuttle trains, and its reputation, went up in flames. Television screens ... . Can advertising deflect that? Last week an advertising campaign clearly wasn t a priority as Le ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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