12 Dec 1997
| by JILL COOMBER, co-founder of Grant Butle
manifest change within the public relations
industry.
While being overshadowed by advertising, PR ...
of interest in the media as, for example,
advertising, yet the prominence of so-called spin doctoring ...
05 Dec 1997
| by JULIETTE GARSIDE
director Ross Clarke. The agencies will promote the
outdoor and satellite channel advertising space owned...director Ross Clarke. The agencies will promote the
outdoor and satellite channel advertising space owned ...
14 Nov 1997
| by JEMIMAH BAILEY
account, thought to be worth around
pounds 750,000.
Saudia is also looking for advertising ...
affiliate Ailamia Intermarkets are believed to be among those
pitching.
Intermarkets Advertising, the Jeddah-based sister company to Ailamia
Intermarkets, has worked on Saudia s PR, advertising, sales ...
31 Oct 1997
| by PETER ROBINSON
Since a voluntary TV advertising abstention by all spirits
manufacturers
ended in 1995 there has...Since a voluntary TV advertising abstention by all spirits
manufacturers
ended in 1995 there has been a busy advertising market but declining
overall whisky sales.
The pounds 4 million ...
,
highlighting the brand s eight-year maturation.
Objective
To make the advertising campaign stand ...
31 Oct 1997
| by MAGGIE BROWN
Compton used to advertise Brylcreem. And
Shredded Wheat has a long tradition of attracting top sports ...
s on how to market to kids with improved packet toys and
gadgets).
But, as one advertising ...
.
Yet advertisers keen to cash in on celebrity endorsement could learn
buckets from the BBC s hugely ...
31 Oct 1997
| by IAN DARBY
Asher as the face of its biscuit
advertising....It was easy to spot the derivation of newspaper coverage of the
decision by McVitie s to axe Jane Asher as the face of its biscuit
advertising.
The original story appeared in Marketing ...
had put an upper age limit of 25 on
its girls. It also quoted an advertising insider as saying ...
31 Oct 1997
| by KATE NICHOLAS
Chime Communications was on the brink of completing its purchase of
advertising agency HHCL...Chime Communications was on the brink of completing its purchase of
advertising agency HHCL and Partners, as PR Week went to press this
week.
Marketing services group WPP played a crucial role ...
to an international advertising network.
WPP s involvement brings an additional bonus for Chime which will gain ...
31 Oct 1997
| by JULIETTE GARSIDE
of
radical but politically correct advertising and 3D communications on the
other.
Strategically ...
17 Oct 1997
| by POPPY BRECH
.
But I think it is the advertising agencies that feel boxed, in not the
PR companies. We certainly don ...
03 Oct 1997
| by JULIETTE GARSIDE
agencies for editorial coverage and
has called on the Advertising Standards Authority for its support....The Institute of Public Relations is escalating its campaign
against publications which charge PR agencies for editorial coverage and
has called on the Advertising Standards Authority for its support.
The IPR has previously voiced concern over colour separation charges but
sees editorial ...