19 Dec 1997
| by RICHARD KATZ
On 25 January, 160 million Americans will gather round their TV
sets for the football highlight...On 25 January, 160 million Americans will gather round their TV
sets for the football highlight ...
Football League s Super Bowl has always been a top-rated TV
programme in the US. But its status as a showcase for the year s best
ads has propelled its advertising airtime to ever dizzier financial ...
19 Dec 1997
| by KAREN YATES
The Nationwide Building Society has called for a more powerful
Advertising Standards Authority...The Nationwide Building Society has called for a more powerful
Advertising Standards Authority ...
The Broadcast Advertising Clearance Centre has banned an ad for
Christian Aid and the Jubilee 2000 coalition ...
launch was Teletubbies. - General release
Arc Advertising has secured a place on the Prince ...
19 Dec 1997
| by KAREN YATES
John West is set to return to television advertising after six
years following the appointment...John West is set to return to television advertising after six
years following the appointment ...
West was a heavy TV advertiser in the 70s and 80s with the line:
It s the fish that John West ...
the
lion s share of Heinz s advertising. Bartle Bogle Hegarty, which handled
John West under its previous ...
19 Dec 1997
| by MICHELE MARTIN
Rachel is a British account director in her mid-30s who came back
to the UK last summer after ten...Rachel is a British account director in her mid-30s who came back
to the UK last summer after ...
abandoned her plan to work for an advertising agency and took a job with
a below-the-line company instead ...
and headhunters who do not
advertise their services effectively discriminates against outsiders who
do ...
19 Dec 1997
| by JOHN OWEN
The difference between the industry s and the public s view of
advertising is exposed yet again...The difference between the industry s and the public s view of
advertising is exposed yet again ...
, on the phone - love the
polar bears that have resurfaced in the soft-drinks giant s
pre-Christmas TV ...
before the new approach wins the plaudits awarded to Latham, but
BMP DDB will be more than happy ...
19 Dec 1997
| by CAROLINE MARSHALL
categories - beer advertising? Holsten Pils
abandoned television for print and ended up with an easier way...categories - beer advertising? Holsten Pils
abandoned television for print and ended up with an easier way ...
wrigglers campaign failed to tickle anyone s fancy. Apparently, when it
comes to beer advertising, we ...
and green press and poster work,
this is what good advertising is all about: high visibility, direct ...
19 Dec 1997
| by KAREN YATES
creator. It s won lots of awards in France.
You know what, countered Wnek. Winning awards in France...creator. It s won lots of awards in France.
You know what, countered Wnek. Winning awards in France ...
-deprecating story is still not clear. To say that English
advertising is better than French? He s told me ...
the advertising world from
France.
Dru is what my mother would call a typically charming Frenchman ...
19 Dec 1997
| by VERONIKA CLASSEN, the chief creative of
of subtle - or pianissimo - print advertising....of subtle - or pianissimo - print advertising.
The campaign that got the ball rolling years ago ...
of Hollywood. It was an ad
which whetted the German public s appetite for print advertising again.
Scholz ...
on
the move in the television ads. This is a very relaxed car campaign. It
was created by Weber, Hodel ...
19 Dec 1997
| by CLAIRE BEALE
The ATW group has ridden to the rescue of Marshalls Advertising,
whose holding company went...Hoggins
O Shea (story, page 5).
Marshalls biggest client is Toy Options, a major TV advertiser ...
The ATW group has ridden to the rescue of Marshalls Advertising,
whose holding company went ...
operation, LLS Jaffe Keating.
Marshalls Advertising was one of eight joint-venture companies allowed ...
19 Dec 1997
| by ANNA GRIFFITHS
The life assurance company, Equitable Life, has scored an
advertising first by securing a fully...The life assurance company, Equitable Life, has scored an
advertising first by securing a fully funded programming deal with
Channel 4 for the first three weeks of the new year.
Equitable Life ...
editorial control.
The programmes were produced by Illuminations TV in response to a brief
from ...