Budweiser signs up to sponsor NI titles’ World Cup coverage
19 Dec 1997 | by CAROLINE MARSHALL
. There will also be a World Cup competition, which will be promoted and supported by the Sun, and advertised ...
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OPINION: Troubles ahead after a year of the unexpected
19 Dec 1997 | by DAVE PHILLIPS
: something must be done about the over-inflated cost of TV airtime (will digital make a difference ...
CAMPAIGN DIARY: Holy cow! Leeds shop shows vested interest in protecting bovines
19 Dec 1997 | by MAIRI CLARK
will become clear. The Advertising Standards Authority shouldn t have a problem with this one, even ...
New-look She aims to attract women in ’middle youth’
19 Dec 1997 | by ANNA GRIFFITHS
, A great balance for modern women. An advertising campaign promoting the changes to She ...
CCHM restructures operation in bid to target more clients
19 Dec 1997 | by RICHARD COOK
-the-line service embracing consultancy as well as advertising. Dubbing itself the UK s only service brand agency ...
PERSPECTIVE: Don’t fret, bad ads help to make good ads seem brilliant
19 Dec 1997 | by STEFANO HATFIELD
, and I guess an attraction to the latter is one of the reasons we all love advertising. Merry ...
PERSPECTIVE: Signing off saying some things have actually improved
19 Dec 1997 | by DOMINIC MILLS
-called creative agencies, ran a showpiece conference on the importance of advertising but completely forgot ...
ADVERTISING & PROMOTION: ADWATCH - The weekly analysis of advertisement recall in association with
18 Dec 1997 | by MATTHEW HOOPER
Q: Which of the following TV commercials do you remember seeing recently?...Q: Which of the following TV commercials do you remember seeing recently? LAST ACCOUNT AGENCY/TV BUYER % WEEK 1 (1) BT ... Advertising/P Buying Unit 61 17= (-) Calvin Klein Obsession In ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: THE JUDGES
18 Dec 1997 | by FABIENNE TYLER, Chair, DMA Royal Mail A
) JUDGES Steven Jenkins - SJA Direct Peter Henry - British Gas Trading Neville Holland ... Gail Smith - Capital Radio David Thatcher - Sky Television Andrew Burgess - Tri ... Sara Howers - Euro Money Publications Jane Bellhouse - Boots Rosemary Dyer - British ...
New anti-smoking advertising campaign
18 Dec 1997 | by LISA CAMPBELL
on smoking, by unveiling the Health Education Authority s new anti-smoking advertising campaign, which...Health minister Tessa Jowell this week showed the government s determination to appear tough on smoking, by unveiling the Health Education Authority s new anti-smoking advertising campaign, which will run from Boxing Day to No Smoking Day in March 1998. The TV commercials, conceived by Abbott ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
