12 Dec 1997
| by ROBERT GRAY
Breakfast and regional television.
It seems to me that post-recession PR has brought a new era ...
of movie tickets. Regional billboard and radio advertising and
a series of local newspaper competitions ...
largest newspaper groups, Surrey Advertiser Group and Trinity
Newspapers.
PPA negotiated ...
05 Dec 1997
| by SUE BEENSTOCK
After all the practice in the 1980s, one would think it would be
easy: British Company A spies...After all the practice in the 1980s, one would think it would be
easy: British Company A spies American Company B, they speak the same
language in every sense and before you can say ball park figure ...
such as business TV, intranet, screen
savers, and if I talk to Americans about team briefings and cascades ...
05 Dec 1997
| by GRAHAM WILLIAMS, director of external a
development of
technology. By using the internet, digital television and video footage,
the AGM could go ...
05 Dec 1997
in external PR and a new
advertising campaign.
Brighter, which is part of the Ansdell Group, will focus on supporting
the new advertising campaign launched through Abbott Mead Vickers BBDO
two weeks ...
05 Dec 1997
| by JULIETTE GARSIDE
of
advertising research. Elements of the programme include qualitative
research; testing the likely impact of a ...
21 Nov 1997
| by KATE NICHOLAS
, very few agencies fell back on the use of advertising
value equivalents, preferring to use volume ...
31 Oct 1997
The Confederation of British Industry has appointed a new director
of communications, just...The Confederation of British Industry has appointed a new director
of communications, just ...
critical time for British industry to have its views known said
Nelson.
With a new Government we have many new MPs who are not familiar with
the interests of British businesses.
The CBI ...
31 Oct 1997
| by IAN DARBY
more difficult to evaluate PR than
advertising.
It comes down to setting measurable objectives ...
24 Oct 1997
| by MARY COWLETT
partner of advertising and media specialists
Manning Gottlieb Media, says that his two priorities when ...
stylish and
smart image for the Mail, and that the cost was justified by the
potential advertising ...
advertising company J C Decaux when it was trying to break into the UK
market. Gottlieb says the company ...
24 Oct 1997
became truly accountable.
The ICO booklet also warns against using the discredited Advertising
Value Equivalents for media measurement. Advertising and PR perform
different tasks, says the report ...
to remove filters
