05 Dec 1997
| by STEPHEN ARMSTRONG
price of pounds 2.40 and a print run
of 120,000 - is a lifestyle title, covering film, television ...
Assistant editor, TV Hits
1995
Projects editor, Attic Futura
1996
Editor-in-chief, Blah Blah ...
21 Nov 1997
| by TINA FOTHERBY
and sparked numerous TV reports....When the Co-op launched its new report, Lie of the Label , it
generated major newspaper stories and sparked numerous TV reports.
The drive - which calls for a code of practice to ensure the food
industry delivers honest labelling - was a success for many reasons.
Key consumer editors had the story ...
21 Nov 1997
| by JEMIMAH BAILEY
on radio advertising and
last month launched a new radio advertising campaign as part of an
overall marketing plan worth pounds 15 million.
Advertising and PR now focuses on staff training in an effort ...
14 Nov 1997
In the good old days the British public loved their farmers, but a
recent poll by MORI says we now...In the good old days the British public loved their farmers, but a
recent poll by MORI says we now view them as animal abusing,
money-grabbing bumpkins. In response, the National Farmers Union ...
the British media that
farming is a modern, principled industry. Recent PR battles over BSE,
farmers ...
07 Nov 1997
| by NICK PURDOM
per item.
The choice of Vinnie Jones, presenter of Granada TV s Men and Motors, to
front ...
by using The Market Tiers
studio and ISDN link, but TV coverage has so far proved more elusive ...
31 Oct 1997
| by MAGGIE BROWN
Compton used to advertise Brylcreem. And
Shredded Wheat has a long tradition of attracting top sports ...
s on how to market to kids with improved packet toys and
gadgets).
But, as one advertising ...
.
Yet advertisers keen to cash in on celebrity endorsement could learn
buckets from the BBC s hugely ...
31 Oct 1997
| by IAN DARBY
launched its first UK television advertising campaign last month
featuring music and film celebrities ...
to become founding partner of Renegade, a new PR and
advertising consultancy.
The search for a ...
31 Oct 1997
.
The campaign, which will be linked with TV, press and poster
advertising, will focus on how CarLand ...
press and TV coverage on second- hand car
buying, Lexis will work with other retailers in Lakeside ...
24 Oct 1997
| by SIMON O’CONNELL
of the event, and
television crews and picture editors were invited to film them and
interview customers and retailers. A video news release was produced
under embargo for television. Case studies of individuals who ...
. Coverage in the trade press was also
extensive.
Around 80 journalists and four television crews ...
24 Oct 1997
| by JEMIMAH BAILEY
in marketing its Select forecourt
retail division, including the launch of a new TV ad campaign last week ...
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