19 Dec 1997
| by KAREN YATES
The Nationwide Building Society has called for a more powerful
Advertising Standards Authority...The Nationwide Building Society has called for a more powerful
Advertising Standards Authority ...
The Broadcast Advertising Clearance Centre has banned an ad for
Christian Aid and the Jubilee 2000 coalition ...
launch was Teletubbies. - General release
Arc Advertising has secured a place on the Prince ...
19 Dec 1997
| by JOHN OWEN
The difference between the industry s and the public s view of
advertising is exposed yet again...The difference between the industry s and the public s view of
advertising is exposed yet again ...
, on the phone - love the
polar bears that have resurfaced in the soft-drinks giant s
pre-Christmas TV ...
before the new approach wins the plaudits awarded to Latham, but
BMP DDB will be more than happy ...
19 Dec 1997
| by EMMA HALL
Abbey National is hijacking every advertising space in the
Independent for a day and launching a...: To make life less complicated there s only one
advertiser in today s Independent.
The TV ...
Abbey National is hijacking every advertising space in the
Independent for a day and launching a major TV campaign as part of a
pounds 10 million repositioning through Euro RSCG Wnek Gosper and TMD ...
19 Dec 1997
| by JOHN OWEN
in
many cases.
However, some slipped through the net. J. Walter Thompson was awarded
pounds 5 ...
,000 on advertising.
Similarly, McCann-Erickson won pounds 5 million for the launch
advertising campaign ...
in MEAL.
Saatchi bin : Saatchis was awarded pounds 6 million in January for Pepcid AC,
Johnson ...
19 Dec 1997
| by KAREN YATES
over CCG to the fact that it is a better known advertising
network than Bates. Most analysts had ...
that
this could change if a buyer stepped in for Bates.
Interpublic, Grey Advertising and WPP have all been ...
19 Dec 1997
| by RICHARD COOK
-the-line service embracing consultancy as well
as advertising. Dubbing itself the UK s only service brand agency ...
18 Dec 1997
WINNER
Client: Ecclesiastical Insurance Group
Agency: Target Advertising ...
, in fact, that advertising had to be
reduced while capacity was increased.
The programme uses ...
and The Clothes Show
Magazine.
The advertising backed the theme that young women deserved a better
deal ...
18 Dec 1997
| by DANNY ROGERS
The marketing push behind Goldfish, tracked during the summer as
the UK s fastest-growing credit card, has been voted the best direct
marketing campaign of the year.
The work of dp s Direct
Marketing/Royal Mail Awards, on Tuesday.
Guinness, with its St Patrick s Day campaign by Brann, won ...
18 Dec 1997
| by JEREMY BULLMORE
television campaign, which launches on Boxing
Day. The star of BBC detective drama series Jonathan Creek...Alan Davies extols stress-free banking at Abbey National in the
bank s pounds 10m national television campaign, which launches on Boxing
Day. The star of BBC detective drama series Jonathan Creek will appear
in a series of executions created by Euro RSCG Wnek Gosper set to run
through the new year ...
18 Dec 1997
| by AMANDA LUTCHFORD
Standard Life has appointed The Leith Agency to handle its
corporate advertising account...Standard Life has appointed The Leith Agency to handle its
corporate advertising account, reportedly worth pounds 10m, which covers
branding work for its soon-to-launch banking and telesales ...
.
The appointment marks the final stage of a major review of Standard
Life s advertising agency arrangements ...
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