19 Dec 1997
| by CLAIRE BEALE
on
advertising in the UK. However, the retailer unveiled a major TV
campaign at the end of September, its first UK TV work, as part of a
more aggressive marketing strategy.
The company appointed a new ...
18 Dec 1997
| by DANNY ROGERS
Action on Smoking and Health (ASH) has challenged the Advertising
Standards Authority to crack...Action on Smoking and Health (ASH) has challenged the Advertising
Standards Authority to crack down on advertising for Camel boots and
Marlboro Classics clothing, following a recent acknowledgement by the
government that this practice is indirect advertising for tobacco
products ...
18 Dec 1997
| by DANNY ROGERS
-the-line firm Communications Innovation Group as commercial
director.
Live TV has won its High Court ...
will be
added to the 2.1 million homes that already receive Live TV.
ITV has appointed Jeremy Boulton as controller of acquisitions. Boulton
currently works at Sky Television as director of acquisitions ...
18 Dec 1997
| by DRAYTON BIRD
main advertisers were
Procter & Gamble and Boots.
The January issue, which is published ...
12 Dec 1997
| by KAREN YATES
-awaited assault on
the British digital TV market following revelations that senior
personnel from his company ...
The Independent Television Commission has ruled that flight prices
advertised on Teletext, Oracle or other ...
the massacre at Luxor
three weeks ago. Sixty-two people, including six British tourists, died
in the attack ...
12 Dec 1997
| by EMMA HALL
s latest television commercial featuring a
93-year-old pensioner....s latest television commercial featuring a
93-year-old pensioner.
The film, which was created ...
, in
rolls of 36 shots each. These were spliced, graded for colour and edited
by SVC Television, which also ...
breaks this week on Sky Television and will run again
after Christmas. It is targeted at serious ...
12 Dec 1997
| by LARRY BARKER
: National TV
Fuller Smith Turner
Project: London Pride
Client: John Roberts, marketing director ...
: National TV
Campbell s Grocery Products
Project: Campbell s Condensed Soup
Client: Sarah Steed ...
: Tsunami
Exposure: National TV
...
11 Dec 1997
| by DANNY ROGERS
departure follows confusion over a review of the IWS s pounds 22m
advertising business, which seemed ...
budget
including advertising, labelling and point-of-sale materials.
Although the international ...
of
international network agencies in November. A pitch list, selected after
a trip to the Advertising Agency ...
11 Dec 1997
| by LISA CAMPBELL
Advertising
5= 43 Bairns 1 Iain Webster Blue-Chip Edinburgh
Burns ...
05 Dec 1997
| by STEPHEN CARTER, chief executive of J. W
subject matter, the film failed to
deter advertisers.
Advertisers in the first break were Levi s ...
to advertise the Audi A8 range. Aimed at ABC1 men,
the idea was that viewers would make a deliberate decision to watch the
film, given prior media interest.
Programme: Trainspotting
TV station ...