19 Dec 1997
| by DAVE PHILLIPS
Programme: British Comedy Awards
TV station: ITV, Central
Date: 13 December, 21.00
Break...Programme: British Comedy Awards
TV station: ITV, Central
Date: 13 December, 21.00
Break ...
of this annual event, the British Comedy Awards, is that
there is enough material to fill two and-a-half hours ...
with an array of guests who put the nominated programmes in the
shade.
Nevertheless, eight advertisers ...
19 Dec 1997
| by RICHARD KATZ
On 25 January, 160 million Americans will gather round their TV
sets for the football highlight...On 25 January, 160 million Americans will gather round their TV
sets for the football highlight ...
Football League s Super Bowl has always been a top-rated TV
programme in the US. But its status as a showcase for the year s best
ads has propelled its advertising airtime to ever dizzier financial ...
19 Dec 1997
| by KAREN YATES
John West is set to return to television advertising after six
years following the appointment...John West is set to return to television advertising after six
years following the appointment ...
West was a heavy TV advertiser in the 70s and 80s with the line:
It s the fish that John West ...
the
lion s share of Heinz s advertising. Bartle Bogle Hegarty, which handled
John West under its previous ...
19 Dec 1997
| by ALASDAIR REID
at the Incorporated Society
of British Advertisers, agrees: Everyone tends to get only what the
market thinks ...
policy towards advertising. If you listen to his show, he
interacts with the ads, slating the ones he ...
and costs per thousand. It s something
advertisers might applaud too. It could be a huge creative stimulus ...
19 Dec 1997
| by ALASDAIR REID
MTV Networks Europe is to launch an interactive digital music
television service, M2. Peter Good...MTV Networks Europe is to launch an interactive digital music
television service, M2. Peter Good ...
a local commercial radio station for the
first time, after the Radio Authority awarded a licence ...
, is understood to have been
offered the post of chief executive of British Digital Broadcasting. The
Granada ...
19 Dec 1997
| by JOHN OWEN
The difference between the industry s and the public s view of
advertising is exposed yet again...The difference between the industry s and the public s view of
advertising is exposed yet again ...
, on the phone - love the
polar bears that have resurfaced in the soft-drinks giant s
pre-Christmas TV ...
before the new approach wins the plaudits awarded to Latham, but
BMP DDB will be more than happy ...
19 Dec 1997
| by EMMA HALL
Abbey National is hijacking every advertising space in the
Independent for a day and launching a...: To make life less complicated there s only one
advertiser in today s Independent.
The TV ...
Abbey National is hijacking every advertising space in the
Independent for a day and launching a major TV campaign as part of a
pounds 10 million repositioning through Euro RSCG Wnek Gosper and TMD ...
19 Dec 1997
| by A PUNTER
watching television at home, walk out of
the room during the commercial break and listen to the ads...Call me a scrooge if you like, but what exactly is happening to
Christmas? The next time you re watching television at home, walk out of
the room during the commercial break and listen to the ads ...
message to Christmas retail advertisers is: be realistic, save
your money, don t advertise stuff you ...
19 Dec 1997
| by CLAIRE BEALE
The ATW group has ridden to the rescue of Marshalls Advertising,
whose holding company went...Hoggins
O Shea (story, page 5).
Marshalls biggest client is Toy Options, a major TV advertiser ...
The ATW group has ridden to the rescue of Marshalls Advertising,
whose holding company went ...
operation, LLS Jaffe Keating.
Marshalls Advertising was one of eight joint-venture companies allowed ...
19 Dec 1997
| by ANNA GRIFFITHS
The life assurance company, Equitable Life, has scored an
advertising first by securing a fully...The life assurance company, Equitable Life, has scored an
advertising first by securing a fully funded programming deal with
Channel 4 for the first three weeks of the new year.
Equitable Life ...
editorial control.
The programmes were produced by Illuminations TV in response to a brief
from ...
to remove filters
