and VNU. The British Gas pipeline operator, Transco, has put its trade advertising and marketing ... television. In the meantime, the measurement of digital TV services will be undertaken by additional ... , creative directors and heads of TV, is expected to discuss how well the industry has overcome ...
. Advertisers would continue to jostle for big-rating sporting events and the top-rated shows, but it was just ... , or around 2 per cent of total TV revenue. But it hasn t really developed as it might have. There have been ...
. But anybody expecting innovative online advertising will be disappointed by the computer giant s decision.... But anybody expecting innovative online advertising will be disappointed by the computer giant s decision ... is to go on the TV campaign, which broke at the start of December. The ads, set in office locations ... . The TV campaign reflects conversations I have overheard in offices. People are aware of the Net ...
in a bid to establish a lead in global TV business news. The initiative will draw ... will merge to form a single business television channel, CNBC, which will be matched by a similar service ... by Stephen Harvey, currently the advertising sales director of Dow Jones International Marketing Services ...
about on press releases. You read about it in magazines and see it on TV. It is wonderful, exciting ... companies are even showing their television ads on it, which is a neat idea, but rather like making people ... . CHANNELS The hype Microsoft s TV-like stations. Interactive, multimedia content only a click away ...
following a debate in the House of Lords earlier this year. It has since been passed by the British Board...by the British Board of Film Classification and is expected to be a top-selling Christmas game. The pounds 500 ...
Transco, the gas pipeline operator, has awarded its pounds 3.3 million media buying account...for Christmas Day and the Media Business is also looking to buy advertising slots on TV listings pages ... Transco, the gas pipeline operator, has awarded its pounds 3.3 million media buying account ... ; but national press and radio advertising is also due to run until Christmas stressing the company s 24-hour ...
London Electricity has launched an attack on British Gas with a radio, poster and direct marketing...London Electricity has launched an attack on British Gas with a radio, poster and direct marketing campaign offering customers up to pounds 150 off gas bills. The message Strange But True - you can buy your gas cheaper from London Electricity will appear in radio ads, newspaper inserts ...
will relaunch on February 14. Sky Television s sales and marketing director, Tony Vickers ... will be performed by Youssou N Dour and Ricky Martin respectively. Centrica, which trades as British Gas ... offering average savings worth pounds 75. The package, to be piloted under the British Gas and Goldfish ...
The Office of Fair Trading is launching an unusual interactive CD-ROM. It is intended to give teenagers the low-down on their shopping rights, and is called Shopping Sussed. The interactive game includes footage from BBC TV s Short Change. It sets questions, encourages role play, and asks ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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