with television advertising in May, when most people book their summer holiday. ...
in many cases. However, some slipped through the net. J. Walter Thompson was awarded pounds 5 ... ,000 on advertising. Similarly, McCann-Erickson won pounds 5 million for the launch advertising campaign ... in MEAL. Saatchi bin : Saatchis was awarded pounds 6 million in January for Pepcid AC, Johnson ...
the top marketing role for more than two years, during which time she reviewed the company s advertising ... Thomas Cook travellers. The travel operator claims the advertising has had a beneficial effect ... online business for the Internet, interactive TV and kiosks. Commenting on her new role, she ...
and feels it is in a position to compete with British Airways for leisure passengers. Rapier Stead ...
Butlin s, the Rank-owned holiday company, has increased its 1998 marketing budget threefold, to pounds 10m, in its most serious attempt yet to reposition itself for the new millennium. More than a third of the budget will be spent in the first quarter on national TV, radio and press ads ...
to launch British Digital Broadcasting to consumers next year. AMV, which pitched against Lowe Howard...to launch British Digital Broadcasting to consumers next year. AMV, which pitched against Lowe Howard ... and Granada Television. The Mirror Group is to turn the Sporting Life into a general sports daily ... s acquisition by FCB earlier this year. The International Advertising Festival is rumoured to be hiring ...
5Text, the teletext service running on Channel 5, is to launch a consumer advertising campaign...on the January advertising, which will run across all major media. A television campaign on Channel 5 ... 5Text, the teletext service running on Channel 5, is to launch a consumer advertising campaign ... developed the 5Text corporate identity and works on BSkyB s advertising, will handle the creative work ...
J. Walter Thompson has beaten Bates Dorland to the pounds 8 million account created by a joint venture between Stena Line and P s advertising while Dorlands oversees P s win will not affect advertising arrangements on other routes such as Portsmouth to Le Havre and the Irish Sea crossings, which ...
: National TV Fuller Smith Turner Project: London Pride Client: John Roberts, marketing director ... : National TV Campbell s Grocery Products Project: Campbell s Condensed Soup Client: Sarah Steed ... : Tsunami Exposure: National TV ...
advertising and public relations campaign to promote the jet fighter to foreign governments....The European consortium behind the pounds 42bn Eurofighter project is to launch an international advertising and public relations campaign to promote the jet fighter to foreign governments. The group, which includes British Aerospace (BAe) and Daimler-Benz Aerospace, has appointed Euro RSCG Wnek ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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