31 Jan 1997
| by CLAIRE BEALE
drink s pre-Christmas advertising
campaign, would not be allowed on British TV again under rules issued...Pepsi Cola s three-minute-long take-offs of the TV programme, the
Word, which spearheaded the soft drink s pre-Christmas advertising
campaign, would not be allowed on British TV again under rules issued by
the Independent Television Commission this week.
The new code also tightens the rules ...
31 Jan 1997
| by NICK PURDOM
British Airways, Rover, Standard Life, Sainsbury s, 3M, Compaq.
What do all these leading...British Airways, Rover, Standard Life, Sainsbury s, 3M, Compaq.
What do all these leading ...
business
television (BTV) network.
BTV has taken a long time to come of age but, despite fears ...
of
corporate television at Reuters, when BTV will start to appeal to small
companies too.
When ...
31 Jan 1997
| by DAVE WATERS and PAUL GRUBB
TV was the lead medium for the Daewoo maltreated advertising,
which used the analogy of people...TV was the lead medium for the Daewoo maltreated advertising,
which used the analogy of people ...
the number on the TV and press ads to hear a
recorded message by Robert Harley (Daewoo s TV spokesman ...
advertising can still
be interesting and beautifully made - if you use Daniel Barber,
anyway ...
31 Jan 1997
| by ANNE-MARIE CRAWFORD
Thompson and DMB&B. Advertising Age...advertising budget behind
Sindy, its flagship brand. The 35-year-old doll will be turned into a
free ...
Tourist Board. Nasdaq, which
specialises in technology stocks, is planning a pounds 6.3 million TV ...
to offer readers the chance to air a Valentine s message on national
TV.
Interested readers rang a ...
31 Jan 1997
| by ROBERT DWEK
advertising medium .
According to Martin Kiersnowski, the managing director of ICD s surveys
division, this project will provide advertisers with a critical mass of
information about niche areas of consumer ...
by 20 per cent of your customers. But how do you
advertise to these people, persuade them to stay ...
31 Jan 1997
| by JOHN-PIERRE JOYCE
Life assurance company Scottish Provident is to sponsor rugby
union s British Lions tour of South...Life assurance company Scottish Provident is to sponsor rugby
union s British Lions tour of South Africa this summer. The pounds
400,000 deal to brand the team s kit and leisure is the first time the
Lions have been commercially sponsored.
...
31 Jan 1997
| by GORDON MACMILLAN
Duckworth Finn Grubb Waters and CIA Medianetwork swept the board at
the Regional Press Advertising...Advertising Awards last week for their work on
Daewoo.
Duckworth Finn s ads for the South Korean car manufacturer, which was
Campaign s Advertiser of the Year in 1995, scooped the regional press
campaign ...
at the Newspaper Society,
commented: The advertising awards focus on the effectiveness of the ads
produced ...
31 Jan 1997
| by DANNY ROGERS
Sexy advertising sells products. But it can do more than that. With
a little humour and a dash...that in 1996 there were
almost 2,000 advertising stories in the national press. The Independent
alone ran 341 items, an average of almost one per day.
Advertising is now a key part of British popular ...
Sexy advertising sells products. But it can do more than that. With
a little humour and a dash ...
31 Jan 1997
| by GORDON MACMILLAN
The first TV brand advertising in more than four years for the
Independent and the Independent...The first TV brand advertising in more than four years for the
Independent and the Independent on Sunday kicks off this weekend.
As was widely predicted last week, the first three executions ...
managing director of M This is
quiet and intelligent advertising. I hope the silence will be loud in a ...
31 Jan 1997
| by EMMA HALL
return to above-the-line advertising, nearly
three years after the brand s last television work through...return to above-the-line advertising, nearly
three years after the brand s last television work through ...
from the advertising, although it will remain on the brand s
packaging.
MT Rainey ...
to brand advertising. We have
created a more assertive and positive proposition for the new
campaign ...
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