to remove filtersNational Geographic TV channel reviews Euro PR
11 Dec 1998 | by SOPHIE BARKER
can be received through various satellite, cable and digital TV service providers, such as BSkyB ...
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PUBLIC RELATIONS: Does PR measure up? - Many a celeb turns to PR at some point, but agencies need PR services to determine how successful their campaigns have been. Rob Gray reports
17 Dec 1998 | by ROB GRAY
of English Test cricket as a listed sport, which had to appear on terrestrial TV; and Pinochet turned to PR ... . But it will not be an instant panacea. One only has to look at advertising to appreciate that. Although evaluation of campaigns is far more sophisticated and entrenched in advertising than in PR, the ad industry is still ...
STOP PRESS: Quentin Bell joins Fifth World board
11 Dec 1998 | by SOPHIE BARKER
QBO founder Quentin Bell this month became the seventh advisory board member of business TV...QBO founder Quentin Bell this month became the seventh advisory board member of business TV and video production company Fifth World. Bell is the first PR professional on the board and will advise on projects including a programme series on communicating business success and failure which is being made ...
Going green: Corporates are bowing to public opinion and greening up their acts
11 Dec 1998 | by STEPHANIE FRANCE
increased through clever advertising or an aggressive pricing strategy alone. These days, given...increased through clever advertising or an aggressive pricing strategy alone. These days, given ... on products, packaging labels, literature, technical bulletins, advertising and publicity ... ,000 is the flagship publication for Forum for the Future and is funded by subscriptions, advertising, charitable ...
CAMPAIGNS: TA unit battles for survival - Lobbying
11 Dec 1998 | by SUZAN LEAVY
awarded the Legion d Honneur to all surviving soldiers of World War I one of whom was Harold Judd - a ... was presented with his award on 31 October at the Regimental HQ in Horseferry Road Results ... major national newspapers and on television. The web site received 1,200 hits in its first ...
BORDER LINES: PARIS - Groupama-Gan hires Lasry
11 Dec 1998 | by MAGGIE BROWN
and strategy. She will oversee a 20-strong team covering internal communications, advertising and sponsorship...Insurance company Groupama-Gan has appointed Anne-Marie Lasry as head of communication and strategy. She will oversee a 20-strong team covering internal communications, advertising and sponsorship and will report to human resources, communication and strategy director Marie-Martine Court. Lasry joins from ...
Whitbread shakes up in-house work with new PR chief
11 Dec 1998 | by SIMON ELLERY
traditional advertising and promotions. He will support individual brand marketing teams, ensuring best value in handling new media forms such as digital TV. The new position commences in January ...
Ketchum Life set to reposition Lee jeans next spring
11 Dec 1998 | by SIMON ELLERY
at a slightly older market of 20- to 30-year-olds. The award comes as VF attempts to ensure ...
UK firms increase PR allocation says Marketing Forum
11 Dec 1998 | by KATHY GREENE
months. Respondents included Abbey National, Boots, British Airways and BT. Richmond ...
Diary: Pirelli turns to Walker amid potential Turkish crisis
11 Dec 1998 | by JULIETTE GARSIDE
. Will he be going to Chile to protect British interest there as the Pinochet dispute wrangles on ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
