to remove filtersSTOP PRESS
19 Dec 1998 | by NEILL DENNY
Delaney Partnership and WCRS to pitch for its pounds 8m advertising campaign. Wickes has awarded ... , Singlepoint 4U, and the British Tourist Authority. ...
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Toyota DM appointment
19 Dec 1998 | by LISA CAMPBELL
Toyota has awarded its pounds 3m direct marketing account for existing customers to Miller...Toyota has awarded its pounds 3m direct marketing account for existing customers to Miller Bainbridge. Grey Direct will continue to work on the separate customer acquisition account. ...
Boots card tops ten million mark
19 Dec 1998 | by LISA CAMPBELL
points weekend was launched and advertised for the first time on TV earlier this month ...
NEW MEDIA: Air Miles opens new unit with a one-to-one aim
19 Dec 1998 | by DANNY ROGERS
BroadVision, which is already used by British Airways US partner American Airlines for its own loyalty ...
Prince’s Trust hunts for football sponsors
19 Dec 1998 | by ANNE-MARIE CRAWFORD
. Sponsors will not advertise their own products directly but will have their branding placed on the scheme ...
Postal reforms will cut DM bills
19 Dec 1998 | by NEILL DENNY
competing in the telemarketing arena using SSL, the Post Office subsidiary that collects the TV Licence ...
Rapier scoops DMA gold award for C&W direct response TV
18 Dec 1998 | by JOHN OWEN
/Royal Mail Awards, for its direct response TV campaign for Cable & Wireless....Rapier has walked away with the gold award at the 18th annual Direct Marketing Association/Royal Mail Awards, for its direct response TV campaign for Cable s telephone service, also won the DRTV ... of the brand. Craik Jones Watson Mitchell Voelkel also walked away with a handful of awards for its ...
Fisher-Price awards DM work to Dynamo in branding rethink
18 Dec 1998 | by KAREN YATES
Mattel has awarded its sales promotion and direct marketing business for the Fisher-Price brand...Mattel has awarded its sales promotion and direct marketing business for the Fisher-Price brand to Dynamo after two separate reviews. The appointment is part of a bid by Fisher-Price to plough ... alongside this to maximise impact. Fisher-Price s above-the-line advertising is handled by Ogilvy ...
CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)
18 Dec 1998 | by TERRY HUNT and RAY HOWARD, creative dir
together and you can t miss it. Powerful retail advertising with a bit of style. The posters ...
CWC scoops top direct campaign honours for ’98
17 Dec 1998 | by IAN DARBY
of the year at the DMA/Royal Mail awards held on Tuesday....of the year at the DMA/Royal Mail awards held on Tuesday. The campaign, created by Rapier, also scooped the category award for best DRTV campaign. CWC won five awards; four through Rapier and one through Grey s new agency Joshua. Land Rover won four awards, including best international campaign ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
