ITC limits digital TV companies' advertising strategies
23 Dec 1998
- The Independent Television Commission has issued a formal directive prohibiting all digital television licensees from denigrating their rivals in their advertising.
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ITC limits digital TV companies' advertising strategies
23 Dec 1998
- The Independent Television Commission has issued a formal directive prohibiting all digital television licensees from denigrating their rivals in their advertising.
ADWATCH: Ambrosia’s ride to success - Ambrosia has based its latest irreverent advertising campaign for Creamed Rice firmly on regional stereotypes, writes Robert McLuhan
19 Dec 1998 | by ROBERT MCLUHAN
A new burst of advertising by Delaney Fletcher Bozell for Ambrosia Creamed Rice has charmed viewers, but raised some political hackles in the West Country with its irreverent view of the region.
CAREERS: IPA modernises training course - Trainees are given a grounding in the industry basics at the Institute of Practitioners in Advertising Evening Series, writes Mark Robinson
19 Dec 1998 | by MARK ROBINSON
Early this month saw the final session of the IPA s Evening Series for trainees - young people who have recently entered advertising from university.
Fisher-Price awards DM work to Dynamo in branding rethink
18 Dec 1998 | by KAREN YATES
Mattel has awarded its sales promotion and direct marketing business for the Fisher-Price brand to Dynamo after two separate reviews.
REVIEW: Marketing and advertising news in the week’s press
18 Dec 1998 | by CLAIRE BEALE
Coca-Cola s famous neon sign in Piccadilly Circus has been dramatically redesigned. Digital technology will now allow the display to accommodate weather-sensitive imagery. XTV, the design arm of Tele-Cine, used new video effects to simulate wind distortion and water droplets in the sign. Weather sensors...
LIVE ISSUE/TOBACCO ADVERTISING: Winners and losers as the tobacco ad ban looms. Andrew Grice looks at the upheaval facing agencies as new rules are unveiled
18 Dec 1998 | by ANDREW GRICE
, but the British Government intends to implement the ruling a year earlier. Newspaper and magazine ads, due ... ray of hope lies in two legal challenges: one in the British courts by the tobacco companies ...
CAREERS: Comment - Television jobs: linear thinkers need not apply
17 Dec 1998 | by MICK BUCKLEY
Commercial television in the UK is in the throes of a revolution. Not so long ago there was only one place to advertise your brand nationally and mass coverage was relatively easy to achieve.
Rapier takes Gold at DMA awards
16 Dec 1998
- Rapier has walked away with the Gold Award at the 18th annual Direct Marketing Association/Royal Mail Awards, for its DRTV campaign for Cable & Wireless.
Rapier takes Gold at DMA awards
16 Dec 1998
- Rapier has walked away with the Gold Award at the 18th annual Direct Marketing Association/Royal Mail Awards, for its DRTV campaign for Cable & Wireless.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
