19 Dec 1998
| by SANDRA COLLINS, Marketing Director, Opt
I have to confess that despite having worked in the advertising
industry for the past 13 years...I have to confess that despite having worked in the advertising
industry for the past 13 years, surrounded by women s magazines, I
rarely read them thoroughly because I find many of them too
patronising.
Like every working mum, I have very little time to either read about
being healthy ...
19 Dec 1998
| by ANNE-MARIE CRAWFORD
revenue showed the BBC ranked at number 14.
In the light of this, Hill has called for television ...
,
extended powers for the Office of Fair Trading and Independent
Television Commission to scrutinise ...
, it believes commercial
services funded by advertising, sponsorship or subscription lead to a
single ...
19 Dec 1998
| by STEVE BELL
will include press, TV and outdoor in
key markets.
The global creative role is a new one. Y s advertising in
the US and handled the last European campaign for the brand two years
ago. Y ...
19 Dec 1998
| by ANNE-MARIE CRAWFORD
and arrange money transfers.
Advertising will run on Asian satellite and cable TV stations ...
.
Specialist ethnic advertising agency, Media Reach, has devised a
campaign strategy to target several national and ethnic groups,
including Indians, Pakistanis and Sri Lankans, throughout the UK.
A TV ...
19 Dec 1998
| by ROBIN COBB
.
As a holder of the CAM Diploma in Advertising, Martin Hart, head of
sponsorship at TV watchdog ITC, comments: It s time a new diploma
replaced CAM s more specialist ones in advertising and PR. People
working in aspects of marketing and communication outside of advertising
or PR are not persuaded ...
19 Dec 1998
| by LISA CAMPBELL
points weekend was launched and advertised for the
first time on TV earlier this month ...
19 Dec 1998
| by RAYMOND SNODDY
to somehow be woven into
its Christmas television campaign which kicked off at the end of
November ...
and Interiors, Homes recommendations in a TV
campaign. The ad opens on a bowl of Christmas decorations ...
19 Dec 1998
| by LISA CAMPBELL
, Pearl Assurance and
British Aerospace.
Callanan was previously based at Telstra s Australian ...
19 Dec 1998
| by DANNY ROGERS
BroadVision, which is already used
by British Airways US partner American Airlines for its own loyalty ...
19 Dec 1998
| by DAVID MURPHY
that the name implied outstanding , top and
pinnacle .
British consumers had to wait until 1975 ...