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MEDIA CHOICE: REAL HEALTH & BEAUTY

I have to confess that despite having worked in the advertising industry for the past 13 years...I have to confess that despite having worked in the advertising industry for the past 13 years, surrounded by women s magazines, I rarely read them thoroughly because I find many of them too patronising. Like every working mum, I have very little time to either read about being healthy ...

MEDIA: ITV calls for BBC probe

revenue showed the BBC ranked at number 14. In the light of this, Hill has called for television ... , extended powers for the Office of Fair Trading and Independent Television Commission to scrutinise ... , it believes commercial services funded by advertising, sponsorship or subscription lead to a single ...

Saatchis’ Lycra push

will include press, TV and outdoor in key markets. The global creative role is a new one. Y s advertising in the US and handled the last European campaign for the brand two years ago. Y ...

MoneyGram ads target services at Asian groups

and arrange money transfers. Advertising will run on Asian satellite and cable TV stations ... . Specialist ethnic advertising agency, Media Reach, has devised a campaign strategy to target several national and ethnic groups, including Indians, Pakistanis and Sri Lankans, throughout the UK. A TV ...

TRAINING: All the right credentials - It is now de rigueur to have a marketing qualification in an increasing number of top firms, but are they worth having? Robin Cobb looks at the choice on offer

. As a holder of the CAM Diploma in Advertising, Martin Hart, head of sponsorship at TV watchdog ITC, comments: It s time a new diploma replaced CAM s more specialist ones in advertising and PR. People working in aspects of marketing and communication outside of advertising or PR are not persuaded ...

Boots card tops ten million mark

points weekend was launched and advertised for the first time on TV earlier this month ...

MEDIA CASE STUDY: HOMEBASE

to somehow be woven into its Christmas television campaign which kicked off at the end of November ... and Interiors, Homes recommendations in a TV campaign. The ad opens on a bowl of Christmas decorations ...

Telstra targets European sales

, Pearl Assurance and British Aerospace. Callanan was previously based at Telstra s Australian ...

NEW MEDIA: Air Miles opens new unit with a one-to-one aim

BroadVision, which is already used by British Airways US partner American Airlines for its own loyalty ...

MARKETING MIX: I’ll name that brand in one!

that the name implied outstanding , top and pinnacle . British consumers had to wait until 1975 ...

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