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Ethical PR: Time for business to take an ethical stand - As ethical obligations loom ever larger, companies are weighing the reputation benefits of codes of practice and considering how to present them to the public

11 Dec 1998 | by HARRIOT LANE FOX

. British American Tobacco (BAT), for example, instructs its senior managers on its code, but does ...

FOCUS: BROADCAST - Spoilt for new media choice - Television, radio and the internet are becoming

27 Nov 1998 | by MARY COWLETT

time, digital promises to bring the three broadcast media - television, radio and the internet - ever...British Digital Broadcasting is backed by Granada and Carlton television companies and is the UK s first ... time, digital promises to bring the three broadcast media - television, radio and the internet ... can no longer ring-fence information to one medium such as television, he says. You have to cater ...

INTERNATIONAL: Edlund takes over global communications at ABB

13 Nov 1998 | by SOPHIE BARKER

communications, issues management and advertising. ABB s 15-strong communications team in Zurich ...

Leo Burnett wins $65 million allergy brand account

03 Nov 1998

consumer advertising account for its Allegra allergy products into Leo Burnett following a competitive...- The US pharmaceutical company, Hoechst Marion Roussel, has moved the 65 million full service consumer advertising account for its Allegra allergy products into Leo Burnett following a competitive ... trade advertising for the drug. Medicus had worked with Hoechst since 1985. ...

Leo Burnett wins $65 million allergy brand account

03 Nov 1998

consumer advertising account for its Allegra allergy products into Leo Burnett following a competitive...- The US pharmaceutical company, Hoechst Marion Roussel, has moved the 65 million full service consumer advertising account for its Allegra allergy products into Leo Burnett following a competitive ... trade advertising for the drug. Medicus had worked with Hoechst since 1985. ...

Band and Brown lands TNT International PR

30 Oct 1998 | by SOPHIE BARKER

global advertising campaign earlier this year to raise its brand awareness and introduce the firm s new ...

Direct action at the IoD: As director general of the Institute of Directors, Tim Melville-Ross is on a mission to project a more positive image of business to a cynical public. Rob Gray reports

02 Oct 1998 | by ROB GRAY

that the Japanese were good at manufacturing, while only three per cent felt the same way about the British ... the IoD is going about things the right way to change attitudes. You can spend a lot of money on a TV ... . In the week after we met TUC president John Edmonds lambasted company directors who award themselves ...

FOCUS: RECRUITMENT - Making the jump through the ranks/Employers are spoilt for choice as far as graduates go, but when it comes to finding skilled, middle level staff, the situation is somewhat grim Mary Cowlett reports.

18 Sep 1998 | by MARY COWLETT

. This is true. Unlike an advertising account head, whose responsibilities are quite focused, a good PR account ...

Scoot seeks a sales boost with wider PR remit

04 Sep 1998 | by SOPHIE BARKER

company that can meet our new needs. Last month, Scoot handed its media buying and advertising ... and despite TV and media exposure. Scoot is keen to target a young, technology-friendly, but time ...

UK cargo airlines appoint AS Biss to push US interests

21 Aug 1998 | by HARRIOT LANE FOX

AS Biss has won a two-way pitch to promote the interests of British cargo airlines Channel Express...AS Biss has won a two-way pitch to promote the interests of British cargo airlines Channel Express and Air Foyle, in the run-up to this October s negotiations between the US and UK governments ... are keen to make sure their interests are not sidelined by those of passenger airlines British Airways ...

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