19 Dec 1998
| by NEILL DENNY
Delaney Partnership and WCRS to pitch for
its pounds 8m advertising campaign.
Wickes has awarded ...
, Singlepoint 4U, and the British
Tourist Authority.
...
19 Dec 1998
| by SANDRA COLLINS, Marketing Director, Opt
I have to confess that despite having worked in the advertising
industry for the past 13 years...I have to confess that despite having worked in the advertising
industry for the past 13 years, surrounded by women s magazines, I
rarely read them thoroughly because I find many of them too
patronising.
Like every working mum, I have very little time to either read about
being healthy ...
19 Dec 1998
| by DAVID MURPHY
that the name implied outstanding , top and
pinnacle .
British consumers had to wait until 1975 ...
19 Dec 1998
| by STEVE BELL
consumer research into
advertising strategies.
Chairman Niall FitzGerald is keen for the company ...
s vice-president of advertising, told
Marketing that the project will be introduced in the first ...
19 Dec 1998
| by IAN DARBY
America
Online to advertise its products to subscribers. Separate from this, its
most extensive new ...
18 Dec 1998
| by FRANCESCA NEWLAND
SmithKline Beecham is putting #2 million behind the television
launch of a line of skin cleansing...SmithKline Beecham is putting #2 million behind the television
launch of a line of skin cleansing products, called Oxygen, that will
complement its existing range of Oxy medicated skincare.
Grey has produced the campaign, which will run nationally throughout
January under the theme ...
18 Dec 1998
| by ANDREW CRACKNELL
, or even trump, the event it s exploiting - and what gives so
much Christmas advertising a bad name ...
advertising but Virgin Vie is neither Christmassy nor obvious.
I think this ad is something to do ...
British child s idyllic Christmas lies Tango
Agency: HHCL Partners
Project team: Aoibhinn Finlay ...
18 Dec 1998
| by MAIRI CLARK
Last week, Societe Bic decided to give up its localised advertising
strategy and appointed TBWA...Last week, Societe Bic decided to give up its localised advertising
strategy and appointed TBWA to its 45 million worldwide account. The
Paris-based manufacturer of pens, razors and lighters has ...
and Chanel.
Bic hasn t been as consistent with its advertising, however. The brand
has relied ...
18 Dec 1998
| by ALASDAIR REID
on
entertainment, advertising and listings. MTG s Metro titles, though, are
grown-up newspapers, with home ...
. Advertisers have
no problem with using freesheets as long as they are good. Given that
it s available ...
of the popular
and mid-market nationals.
If Associated gets it right, this could become an advertising ...
18 Dec 1998
| by KAREN YATES
of specialist advertising functions, such as below-the-line and
interactive, and would dearly like the funds ...
there s little pressure now to use a particular
advertising agency, but admits that things could change ...