to remove filtersNEW MEDIA: Air Miles opens new unit with a one-to-one aim
19 Dec 1998 | by DANNY ROGERS
BroadVision, which is already used by British Airways US partner American Airlines for its own loyalty ...
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MoneyGram ads target services at Asian groups
19 Dec 1998 | by ANNE-MARIE CRAWFORD
and arrange money transfers. Advertising will run on Asian satellite and cable TV stations ... . Specialist ethnic advertising agency, Media Reach, has devised a campaign strategy to target several national and ethnic groups, including Indians, Pakistanis and Sri Lankans, throughout the UK. A TV ...
Eagle Star axes staff after Zurich merger
19 Dec 1998 | by STEVE BELL
result in advertising agency Ogilvy s 50 marketing staff, a number have already taken voluntary ...
MEDIA: FOR THE RECORD
18 Dec 1998 | by ALASDAIR REID
affected by a slowdown in advertising demand from the hi-tech sector...., Catherine Cookson and Terry Pratchett. The company spends about #750,000 a year on outdoor advertising ... to helping take it to greater and greater heights. The airport advertising company, Sky Sites, has launched what it claims is the largest advertising site at a UK airport. The 29-metre by eight ...
CAMPAIGN DIRECT: Agencies help utilities make the most of a lucrative market - Since deregulation, utility services have had to fight harder to secure customer share. Ken Gofton reports
18 Dec 1998 | by KEN GOFTON
s awards, Goldfish took the prize again for best integrated campaign. It is no secret that British ... at it in this way: as a monopoly, British Gas faced losing millions in revenue to new competitors. Yet ... , as Goldfish mailshots pointed out, this credit card could save you up to #75 on your British Gas bills ...
Bank of America appoints Bozell to $100m account
18 Dec 1998
- The Bank of America has handed its 100 million advertising account to Bozell Temerlin McClain...- The Bank of America has handed its 100 million advertising account to Bozell Temerlin McClain following a competitive pitch. The Irving, Texas, based agency was the only shop remaining in the pitch ... partnership developing. We're aiming to redefine the concept of bank advertising. We think Bozell Temerlin ...
Bank of America appoints Bozell to $100m account
18 Dec 1998
- The Bank of America has handed its 100 million advertising account to Bozell Temerlin McClain...- The Bank of America has handed its 100 million advertising account to Bozell Temerlin McClain following a competitive pitch. The Irving, Texas, based agency was the only shop remaining in the pitch ... partnership developing. We're aiming to redefine the concept of bank advertising. We think Bozell Temerlin ...
CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..
18 Dec 1998 | by MAIRI CLARK
punter . I m so far down the advertising ladder, I feel I barely have the right to fondle the glossy...Tight-fisted bosses make me feel sad for the human race. Now I m not sure that I qualify as a punter . I m so far down the advertising ladder, I feel I barely have the right to fondle the glossy ... in the name of advertising. Basically, I know I speak for a lot of people when I say that I am ...
STOP PRESS
17 Dec 1998 | by DANNY ROGERS
will be a key viewing battleground (Story, page 11). A pounds 1.5m advertising campaign ... of agencies to J Walter Thompson, McCann-Erickson and Leo Burnett for its pounds 13m advertising account ... to place orders and can be used with mobile phones and televisions. The software was developed ...
MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year
17 Dec 1998 | by JANE BAINBRIDGE
bug, 1998 was a year spent looking forward. The birth of digital television did much ... promises to take marketers and advertisers into an as yet untapped world of interactive marketing and one ... advertisers into a frenzy of activity. Michael Owen came home a hero and David Beckham a villain when his ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
