04 Dec 1998
| by ROBERT GRAY
on the NHS)
is not a one-product issue.
In October, for instance, the Association of the British ...
with, thereby making these diseases appear less
alien.
Seven TV items were generated together ...
27 Nov 1998
| by MARK CHATAWAY
mutilated and killed, you will help the profits of
several of the largest and most trusted British...Your clients are appealing, fluffy animals and if you can kick up a
fuss about them being mutilated and killed, you will help the profits of
several of the largest and most trusted British retailers. Your
supporters range from Ann Widdecombe to Joanna Lumley. The opposition
consists of large ...
27 Nov 1998
| by NICOLA TYRRELL
support for GM foods. Even a pounds 1 million
advertising campaign failed to change this dismal picture ...
greater public debate over GM foods. Monsanto s
initial advertising campaign was misleading. Monsanto ...
06 Nov 1998
- Euro RSCG in Germany has landed the task of launching the American engineering-to-leisure company, Kholer Co, in the German market.
The brief includes advertising, sales promotion and PR, but no budget has been disclosed.
Kholer is involved in a wide variety of activities, from the development ...
06 Nov 1998
- Euro RSCG in Germany has landed the task of launching the American engineering-to-leisure company, Kholer Co, in the German market.
The brief includes advertising, sales promotion and PR, but no budget has been disclosed.
Kholer is involved in a wide variety of activities, from the development ...
06 Nov 1998
| by SIMON ELLERY
FRANKFURT: Leading pharmaceutical company Hoechst Marion Roussel
has appointed Armin Frohmann as its new head of global employee
communications.
The post has been vacant since Peter Wiegand left in April to work with
parent company Hoechst as head of advertising.
Frohmann ...
18 Sep 1998
| by IAN DARBY
their backs on advertising value
equivalents (AVEs) according to a PR Week straw poll of ten in-house PR...A majority of pharmaceutical companies make use of in-depth
evaluation techniques and are turning their backs on advertising value
equivalents (AVEs) according to a PR Week straw poll of ten in-house PR
departments.
Eight out of ten conduct favourability analysis and message
analysis ...
11 Sep 1998
| by RACHEL DALTON
and microbial resistance. The new DoH
guidelines should prove extremely useful and the British Medical ...
24 Jul 1998
| by ROBERT GRAY
The British Medical Authority has appointed the acting editor of
its News Review, Julie Coulson...The British Medical Authority has appointed the acting editor of
its News Review, Julie Coulson, to the post permanently. She has been
acting editor since January and has overseen the re-launch of the
magazine, which is sent to all BMA members.
...
24 Jul 1998
| by MAGGIE BROWN
and national press advertising campaign about genetic
modification.
The advertisements acknowledge ...
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