19 Dec 1998
| by JAMES KYDD, Marketing Director, Virgin
One hundred and six viewers have objected to the Independent
Television Commission about...One hundred and six viewers have objected to the Independent
Television Commission about the Government s hard-hitting ad that
encourages businesses to prepare for a new European currency ...
the ITC accepted that the ad was aggressive in its emphasis, it
concluded that the advertising ...
19 Dec 1998
| by DAVID MURPHY
15 years ago: Independent television companies meet to pull the
plug on plans to launch an ITV...15 years ago: Independent television companies meet to pull the
plug on plans to launch an ITV ...
plans to offer free carrier bags to customers with
manufacturers advertising. Formerly retailers had ...
; Brewery Courage and spirits
giant Seagram announce pre-Christmas advertising campaigns which ...
19 Dec 1998
Every week the Careers page profiles a company running a job
advertisement in this issue...Every week the Careers page profiles a company running a job
advertisement in this issue of Marketing. If you can identify the
company, fax your answer and details to 0171 413 4504. One correct ...
. The deal follows on from an announcement in
March, that Granada would launch a home shopping TV channel ...
19 Dec 1998
| by NEILL DENNY
Delaney Partnership and WCRS to pitch for
its pounds 8m advertising campaign.
Wickes has awarded ...
, Singlepoint 4U, and the British
Tourist Authority.
...
19 Dec 1998
| by LISA CAMPBELL
points weekend was launched and advertised for the
first time on TV earlier this month ...
19 Dec 1998
| by RAYMOND SNODDY
to somehow be woven into
its Christmas television campaign which kicked off at the end of
November ...
and Interiors, Homes recommendations in a TV
campaign. The ad opens on a bowl of Christmas decorations ...
19 Dec 1998
| by DANNY ROGERS
BroadVision, which is already used
by British Airways US partner American Airlines for its own loyalty ...
19 Dec 1998
| by NEILL DENNY
Shell is testing its first branded petrol since the disastrous
launch of a petrol that caused engine damage 12 years ago.
Pura, a petrol that contributes to cleaner air, was introduced in
Ireland in October. A TV campaign by J Walter Thompson focuses on better
air quality once consumers use ...
19 Dec 1998
| by STEVE BELL
years, but she does not plan to return to advertising.
The first Pret a Manger shop opened ...
rather than advertising, but it has run poster campaigns on the London
Underground, created by Young ...
19 Dec 1998
| by CLAIRE MURPHY and BINNUR BEYAZTAS
the
past year, and advertising for the brand through J Walter Thompson has
focused on the convenience ...
consumers into their stores. Esso
has ploughed pounds 5.5m into advertising Price Watch over the past ...