21 Dec 1998
- Grey Advertising in the US has parted company with its Lexmark International client over what...- Grey Advertising in the US has parted company with its Lexmark International client over what are described in a statement as "creative differences".
Grey has handled the estimated 25 million account ...
products, will begin its search for a new advertising agency early in 1999.
...
21 Dec 1998
- Grey Advertising in the US has parted company with its Lexmark International client over what...- Grey Advertising in the US has parted company with its Lexmark International client over what are described in a statement as "creative differences".
Grey has handled the estimated 25 million account ...
products, will begin its search for a new advertising agency early in 1999.
...
19 Dec 1998
| by DAVID MURPHY
15 years ago: Independent television companies meet to pull the
plug on plans to launch an ITV...15 years ago: Independent television companies meet to pull the
plug on plans to launch an ITV ...
plans to offer free carrier bags to customers with
manufacturers advertising. Formerly retailers had ...
; Brewery Courage and spirits
giant Seagram announce pre-Christmas advertising campaigns which ...
19 Dec 1998
| by LISA CAMPBELL
, Pearl Assurance and
British Aerospace.
Callanan was previously based at Telstra s Australian ...
19 Dec 1998
| by DANNY ROGERS
BroadVision, which is already used
by British Airways US partner American Airlines for its own loyalty ...
17 Dec 1998
| by IAN DARBY
of the year at the
DMA/Royal Mail awards held on Tuesday....of the year at the
DMA/Royal Mail awards held on Tuesday.
The campaign, created by Rapier, also scooped the category award for
best DRTV campaign. CWC won five awards; four through Rapier and one
through Grey s new agency Joshua.
Land Rover won four awards, including best international campaign ...
17 Dec 1998
| by DANNY ROGERS
will be a key viewing battleground (Story, page
11).
A pounds 1.5m advertising campaign ...
of agencies to J Walter Thompson,
McCann-Erickson and Leo Burnett for its pounds 13m advertising account ...
to place orders and can be used with mobile phones and
televisions.
The software was developed ...
17 Dec 1998
| by JANE BAINBRIDGE
bug, 1998 was
a year spent looking forward.
The birth of digital television did much ...
promises to take marketers and advertisers into an as yet
untapped world of interactive marketing and one ...
advertisers into a frenzy of activity. Michael Owen came home a hero and
David Beckham a villain when his ...
17 Dec 1998
| by CONOR DIGNAM
, Father Christmas. He s in your Christmas TV ads.
Er ... he doesn t really ... erm, I ll have ...
of Coke.
Since then, he hasn t looked back. In fact he has appeared in more
advertising campaigns ...
on Coca-Cola Christmas packaging.
But there are some in the advertising and marketing business who ...
17 Dec 1998
| by DANNY ROGERS
pincode and are
targeted with relevant ads during calls.
Advertisers, which include a New ...
hotels
are also expected to sign up and UK advertisers will be sought in the
new year ...