London Electricity is taking its brand to television for the first time after agreeing to sponsor...London Electricity is taking its brand to television for the first time after agreeing ... Legal This is our first exposure on TV and we re hoping to take the brand to new areas. TV is a great ... look at developing full TV campaigns. London Electricity s branding will feature on all six ...
15 years ago: Independent television companies meet to pull the plug on plans to launch an ITV...15 years ago: Independent television companies meet to pull the plug on plans to launch an ITV ... plans to offer free carrier bags to customers with manufacturers advertising. Formerly retailers had ... ; Brewery Courage and spirits giant Seagram announce pre-Christmas advertising campaigns which ...
s awards, Goldfish took the prize again for best integrated campaign. It is no secret that British ... at it in this way: as a monopoly, British Gas faced losing millions in revenue to new competitors. Yet ... , as Goldfish mailshots pointed out, this credit card could save you up to #75 on your British Gas bills ...
will be a key viewing battleground (Story, page 11). A pounds 1.5m advertising campaign ... of agencies to J Walter Thompson, McCann-Erickson and Leo Burnett for its pounds 13m advertising account ... to place orders and can be used with mobile phones and televisions. The software was developed ...
Every week the Careers page profiles a company running a job advertisement in this issue...Every week the Careers page profiles a company running a job advertisement in this issue of Marketing. If you can identify the company, fax your answer and details to 0171 413 4504. One correct ... in 1998. In 1997 it spent nearly pounds 600,000 on advertising its services. In September ...
bug, 1998 was a year spent looking forward. The birth of digital television did much ... promises to take marketers and advertisers into an as yet untapped world of interactive marketing and one ... advertisers into a frenzy of activity. Michael Owen came home a hero and David Beckham a villain when his ...
, Father Christmas. He s in your Christmas TV ads. Er ... he doesn t really ... erm, I ll have ... of Coke. Since then, he hasn t looked back. In fact he has appeared in more advertising campaigns ... on Coca-Cola Christmas packaging. But there are some in the advertising and marketing business who ...
- Saatchi 30m global DuPont Lycra business from Young 50 million DuPont global corporate advertising account against BBDO, Y&R, J Walter Thompson and Ogilvy & Mather. It handles the business in North America. As one of DuPont's roster agencies, it handles a number of other brands in the US, Europe ...
- Saatchi 30m global DuPont Lycra business from Young 50 million DuPont global corporate advertising account against BBDO, Y&R, J Walter Thompson and Ogilvy & Mather. It handles the business in North America. As one of DuPont's roster agencies, it handles a number of other brands in the US, Europe ...
Evans Hunt Scott has unveiled a national poster campaign for British Gas Services, the largest...Evans Hunt Scott has unveiled a national poster campaign for British Gas Services, the largest central heating installer and maintainer in Great Britain. The campaign breaks this week and will run nationally until Christmas. It promotes the reliability of British Gas s Three Star Service ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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