to remove filtersNEW MEDIA: Air Miles opens new unit with a one-to-one aim
19 Dec 1998 | by DANNY ROGERS
BroadVision, which is already used by British Airways US partner American Airlines for its own loyalty ...
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MoneyGram ads target services at Asian groups
19 Dec 1998 | by ANNE-MARIE CRAWFORD
and arrange money transfers. Advertising will run on Asian satellite and cable TV stations ... . Specialist ethnic advertising agency, Media Reach, has devised a campaign strategy to target several national and ethnic groups, including Indians, Pakistanis and Sri Lankans, throughout the UK. A TV ...
Top Britvic boss to Center Parcs
19 Dec 1998 | by STEVE BELL
advertising and relationship marketing campaigns. There is likely to be an increased emphasis on below ... , the company also operates in Holland, Germany and Belgium. It uses advertising agency Bates Dorland across ...
CAMPAIGN DIRECT: PROFILE - CATHY SMITH. Marketer delivering BA’s promise to repair relationships with key fliers. Cathy Smith has refocused the airline’s marketing to help rebuild its damaged image, Robert Dwek writes
18 Dec 1998 | by ROBERT DWEK
British Airways has hit some turbulence in recent months. There has been the defection of many...British Airways has hit some turbulence in recent months. There has been the defection of many business and first-class passengers, falling occupancy levels and criticism from Egon Ronay about ... prompted PR suspicion that what Campaign meant was: Do you agree that BA s advertising is rubbish ...
STOP PRESS
17 Dec 1998 | by DANNY ROGERS
will be a key viewing battleground (Story, page 11). A pounds 1.5m advertising campaign ... of agencies to J Walter Thompson, McCann-Erickson and Leo Burnett for its pounds 13m advertising account ... to place orders and can be used with mobile phones and televisions. The software was developed ...
MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year
17 Dec 1998 | by JANE BAINBRIDGE
bug, 1998 was a year spent looking forward. The birth of digital television did much ... promises to take marketers and advertisers into an as yet untapped world of interactive marketing and one ... advertisers into a frenzy of activity. Michael Owen came home a hero and David Beckham a villain when his ...
Travel Inn seeks agency for push
17 Dec 1998 | by LISA CAMPBELL
will spend over pounds 2m on advertising to build its market share, representing an increase in current ... to making an appointment for the advertising campaign, which is likely to begin next spring. Key ...
Phone firms test ads and free calls offers
17 Dec 1998 | by DANNY ROGERS
pincode and are targeted with relevant ads during calls. Advertisers, which include a New ... hotels are also expected to sign up and UK advertisers will be sought in the new year ...
MEDIA CASE STUDY: BUD ICE
17 Dec 1998 | by RAYMOND SNODDY
radio and TV stations, consumers are offered free travel on bus and Tube on New Year s Eve funded ... created ads featuring the insects which have already starred in TV and press ads for the brand ...
FOR THE RECORD
11 Dec 1998 | by ALASDAIR REID
Yan Huybrechts, the former director of Media-Vest, has joined Railtrack as commercial advertising...advertising manager. Huybrechts brief is to grow Railtrack s outdoor advertising business over the next three years. Railtrack s poster advertising sites account for around 10 per cent of the UK market ... allegations made by BBC2 s Newsnight last week that it had behaved improperly over the award of the East ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
