30 Jan 1998
| by ALASDAIR REID
Digital television has just had a pretty shaky week. We had the
European Commission telling...be a draining of talent from
mainstream television - where the audience is - into pinhead TV ...
Digital television has just had a pretty shaky week. We had the
European Commission telling British Interactive Broadcasting - that s
the interactive bit of BSkyB s proposed digital satellite ...
30 Jan 1998
| by JOHN TYLEE
and is likely to be supported
with advertising and marketing campaigns. General release
Kellogg ...
Television Commission is expected this week to soften
its controversial guidelines for the renewal of ITV ...
). Milligan takes
over from Jon Kinsey, who left last year to become marketing director
for British Gas ...
30 Jan 1998
| by JOHN TYLEE
The Independent Television Commission has issued formal warnings to
Channel 4, Live TV...The Independent Television Commission has issued formal warnings to
Channel 4, Live TV ...
.
Young s pounds 3
million return to television advertising after an absence of ten years ...
Democrats have accused the Government of wasting millions of
pounds on advertising. Malcolm Bruce, the Lib ...
30 Jan 1998
| by BELINDA ARCHER
are increasingly accepted in mainstream society,
yet many blue-chip advertisers are still reluctant to associate ...
celebrities think nothing of
coming out , TV soaps have begun writing gay characters ...
is an accepted part of everyday life. But
big-name advertisers seem to have lagged behind this spirit ...
30 Jan 1998
NABS is launching an awards scheme in memory of David Pilton, the
founder of David Pilton...NABS is launching an awards scheme in memory of David Pilton, the
founder of David Pilton Advertising, who died in 1996.
The David Pilton Memorial Awards have been created by NABS, along ...
write a dissertation on an advertising related subject. The second award
will be given to someone who ...
30 Jan 1998
| by DOMINIC MILLS
Rapture is what multi-channel TV should be about - a niche channel
serving a discrete audience (of...Rapture is what multi-channel TV should be about - a niche channel
serving a discrete audience ...
at the end of last year and has attracted a raft of
advertisers keen to reach this tightly defined audience ...
Programme: Trainspotters
TV Station: Rapture
Date: 24 January, 19.30
Break transmission time: 19 ...
30 Jan 1998
| by EMMA HALL
The Tottenham Hotspur striker, Les Ferdinand, returns to TV
advertising this week with a cameo...The Tottenham Hotspur striker, Les Ferdinand, returns to TV
advertising this week with a cameo ...
in TV advertising since 1995, when he starred
alongside the former Manchester United striker, Eric ...
on TV. He strips off his shirt in a fantasy sequence and
the camera pans across his shorts ...
30 Jan 1998
| by CAROLINE MARSHALL
communications have cast
doubt on the effectiveness of mass-market advertising, and media has
grown massively in importance.
At the top of the US advertising conglomerates, surveying their empires
and battling ...
of the 11-year-old advertising
conglomerate, Omnicom, since January 1997. It includes BBDO Worldwide ...
30 Jan 1998
| by EMMA HALL
An attempt to extend Britain s rules on car advertising across
Europe could be hampered by EC...on safety grounds.
Now Advertising Association executives, along with representatives of
the Advertising Standards Authority and the Independent Television
Commission, will meet EC and UK Government ...
An attempt to extend Britain s rules on car advertising across
Europe could be hampered by EC ...
30 Jan 1998
| by KAREN YATES
polishing
up his international and television advertising credentials by living
and working in New York ...
network, Ogilvy s Confessions of an Advertising Man, his mind
was made up. It had to be O d ever done:
persuading the world s sixth-largest advertising brand to take on a
global minnow like him. We don ...