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- The Radio Advertising Bureau has revealed its shortlist for the 1998 Aerial Awards, to be judged...- The Radio Advertising Bureau has revealed its shortlist for the 1998 Aerial Awards, to be judged ... . Advertisers include COI Army, Marston s Pedigree, One2One and Volkswagen. As well as the traditional product/sector categories, a new category, for craft skills, has been created this year, and will award prizes for direction ...
- The Radio Advertising Bureau has revealed its shortlist for the 1998 Aerial Awards, to be judged...- The Radio Advertising Bureau has revealed its shortlist for the 1998 Aerial Awards, to be judged ... . Advertisers include COI Army, Marston s Pedigree, One2One and Volkswagen. As well as the traditional product/sector categories, a new category, for craft skills, has been created this year, and will award prizes for direction ...
- ITV this week launched an aggressive call for advertisers and agencies to lend their tangible...that there will be a consultation process with the Incorporated Society of British Advertisers and the Institute ... - ITV this week launched an aggressive call for advertisers and agencies to lend their tangible ... of moving the ten o clock bulletin and urged leading advertisers and agencies to write to the Independent ...
- ITV this week launched an aggressive call for advertisers and agencies to lend their tangible...that there will be a consultation process with the Incorporated Society of British Advertisers and the Institute ... - ITV this week launched an aggressive call for advertisers and agencies to lend their tangible ... of moving the ten o clock bulletin and urged leading advertisers and agencies to write to the Independent ...
- The French government is planning to introduce new legislation that could halve the advertising...- The French government is planning to introduce new legislation that could halve the advertising time on the country s state-run TV stations. The new legislation, which is being proposed by the Prime Minister Lionel Jospin, will affect France s two state-run TV stations, France 2 and France 3 ...
- The French government is planning to introduce new legislation that could halve the advertising...- The French government is planning to introduce new legislation that could halve the advertising time on the country s state-run TV stations. The new legislation, which is being proposed by the Prime Minister Lionel Jospin, will affect France s two state-run TV stations, France 2 and France 3 ...
- US Retailer Montgomery Ward 24 million ( 40 million) creative advertising account....- US Retailer Montgomery Ward 24 million ( 40 million) creative advertising account. The appointment sees Ward part company with DDB Needham Chicago, its agency of two years, only weeks after DDB ... different direction for the company s marketing and advertising . The new campaign features the line ...
- US Retailer Montgomery Ward 24 million ( 40 million) creative advertising account....- US Retailer Montgomery Ward 24 million ( 40 million) creative advertising account. The appointment sees Ward part company with DDB Needham Chicago, its agency of two years, only weeks after DDB ... different direction for the company s marketing and advertising . The new campaign features the line ...
the Institute of Practitioners in Advertising....the Institute of Practitioners in Advertising. The report, Understanding the Financial Value of Brands explores in detail how accounting for brands will affect the advertising industry over the next decade ... measure of advertising effectiveness. The authors argue that advertising agencies, with their intimate ...
the Institute of Practitioners in Advertising....the Institute of Practitioners in Advertising. The report, Understanding the Financial Value of Brands explores in detail how accounting for brands will affect the advertising industry over the next decade ... measure of advertising effectiveness. The authors argue that advertising agencies, with their intimate ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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