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Book review: Advertising
01 Nov 1999 | by Roderick White
and practice of advertising....10. Television 11. The press 12. Secondary media 13. Response and interactive advertising 14 ... coverage of ad agency functions, how to assess the effectiveness of advertising, and how to create a ... advertising material. New references, images and examples that bring the student right up ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
