to remove filtersSuperdrug lures Safeway’s chief for broad PR role
10 Dec 1999 | by ED SHELTON
in charge of 35 PR and advertising staff. He replaces Paul Geddes, who left to join Kingfisher sister ...
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Lidl sets UK branding task for Paradigm PR arm
10 Dec 1999 | by JULIETTE GARSIDE and SEBASTIAN VESPER i
for an advertising brief. Six advertising agencies took part in the pitch, which called for a PR element ... will report directly to Lidl s advertising manager, Rob Graham, and his team. German-owned Lidl ...
Corporate affairs upheaval for BHS and Mothercare
26 Nov 1999 | by DAVID MCCORMACK
High street retail outlets British Home Stores and Mothercare will be looking for new corporate...High street retail outlets British Home Stores and Mothercare will be looking for new corporate affairs teams following the announcement this week that parent company Storehouse is to split them. Poor profit performance and a falling share price have led to a plan for a division of the two ...
GCI Jane Howard takes WH Smith’s retail PR
26 Nov 1999 | by ED SHELTON
uses Biss Lancaster for its on-line and literary award PR. The pitch list included two London ...
MAIN FEATURE: War of the aisles - Supermarkets face more complex and numerous PR issues than ever before in their battle for supremacy
26 Nov 1999 | by RICHARD EDWARDS
supermarket corporate affairs director for crying into the till, as the press trumpeted the end of British ... no change in the supermarket s PR strategy of communicating on value, quality, Britishness and service ...
STOP PRESS: M&S merges press offices under Challier
19 Nov 1999 | by GIDON FREEMAN
advertising and PR head Andrew Challier. Challier reports to Kim Winser, newly appointed clothing, home...Marks and Spencer has merged its food and general press offices into one department under food advertising and PR head Andrew Challier. Challier reports to Kim Winser, newly appointed clothing, home and foods marketing head. The corporate press office is still led by Brian Hudspith, reporting to Clara ...
NEWS ANALYSIS: New ingredients in the the food giants’ battle - Supermarkets are showing initiative when it comes to putting safe, ethically sourced food on their shelves. The fringe benefit is that it’s a powerful PR tool
19 Nov 1999 | by MARY COWLETT
opinion on food issues tends to go in cycles and British beef aside, there is no getting away from GM ...
EDITORIAL: M&S eats a slice of humble PR pie
05 Nov 1999 | by MARY COWLETT
which for years resisted the tide of such new fangled techniques as advertising, should have allowed ...
BORDER LINES: M&S picks SCR for store launch
01 Oct 1999 | by JEMIMAH BAILEY
Spain, and Tandem DDB, which has won the advertising for the launch. The new seven-floor store...BARCELONA: Marks and Spencer has hired SCR Relaciones Publicas to promote the opening of its eighth store in Spain. SCR pitched against Bassat Ogilvy Group, which is M retained PR agency across Spain, and Tandem DDB, which has won the advertising for the launch. The new seven-floor store ...
FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become
24 Sep 1999 | by RICHARD EDWARDS
advertising-savvy and increasingly sceptical about big brands, the fashion industry agrees that, more than ... has a tremendous effect on the consumer compared to advertising, she says. If you pick ... needed for a new target market. Unlike advertising campaigns, which for all but the biggest ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
