03 Dec 1999
| by MARY COWLETT
law stands today, it is illegal to market, advertise or promote
prescription only medicines (POMs) to the general public. This is backed
by the Association of the British Pharmaceutical Industry (ABPI), which ...
. However,
last year the US began allowing controlled DTC (direct to consumer)
advertising ...
05 Nov 1999
| by JENNIFER WHITEHEAD
Eli Lilly has appointed British Heart Foundation communications
director Maxine Smith as its UK...Eli Lilly has appointed British Heart Foundation communications
director Maxine Smith as its UK ...
APCO to handle its public
affairs.
Smith took up her position at the British Heart Foundation ...
there has
been speculation in the British media that the drug can cause extreme
side-effects in some ...
05 Nov 1999
| by ASHLEY DAVIES
of the British Pharmaceutical Industry
(ABPI), the trade body that lobbies on behalf of companies involved...Kim Fellows has been appointed as the first Scottish public affairs
director for the Association of the British Pharmaceutical Industry
(ABPI), the trade body that lobbies on behalf of companies involved in
the research, development and manufacture of medicines and
treatments.
Fellows joins in December from ...
15 Oct 1999
| by STEPHEN ARMSTRONG
The Medical Channel, the first daily medical TV channel for
doctors, will launch in February 2000...The Medical Channel, the first daily medical TV channel for
doctors, will launch in February 2000. It will be broadcast through Sky
Digital from 7am to 10pm and will show news, current affairs, medical
advances and further education programmes. The channel, founded by
Jeremy Walsh, will target ...
15 Oct 1999
| by JENNIFER WHITEHEAD
Practitioners supported
Dobson s decision, while the British Medical Association claimed the
drug should ...
04 Oct 1999
| by LEXIE GODDARD
the status of TV Nova, CME's television
operation in the Czech Republic.
The Guardian Media Group ...
, the European television and radio broadcasting group,
has called off its planned dollars 615 million takeover ...
.
Attic Futura's teenage titles TV Hits and Sugar are to be published
online following a deal with AOL ...
24 Sep 1999
| by DAVID MCCORMACK
Reuters and broadcast PR specialist World Television are launching
a new satellite TV news service...Reuters and broadcast PR specialist World Television are launching
a new satellite TV news service on health issues this month. Reuters
World Health will deliver TV news releases to over 1,500 broadcasters.
The service is available to all health organisations and pharmaceutical
companies.
...
10 Sep 1999
| by STEVE BELL
to
charge higher advertising rates.
Analysis, p9.
...
03 Sep 1999
| by SOPHIE BARKER
.
WPP owns two full-service PR networks with healthcare divisions, and at
least 15 medical advertising ...
includes leading medical
advertising firms. But Shire Hall will not join Common Health, the loose ...
03 Sep 1999
| by NICK PURDOM
to attend a series of major
national and international meetings. These included the British Thoracic ...