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Adwatch of the decade

- Ten years is an awfully long time in advertising. Gail Kemp reveals which brands have stayed...advertising of the past ten years. They are brands which have invested heavily in TV advertising, and have ... committed to international television advertising. In 1990, the account was handled globally ... Head, had pioneered the soap opera style of TV advertising three years earlier. Each new commercial ...

Burton ads go to WARL as it moves away from Grey

Burton, the Arcadia Group-owned menswear retailer, has handed its only TV ad campaign...Burton, the Arcadia Group-owned menswear retailer, has handed its only TV ad campaign ... with Grey Advertising. WARL is thought to be in line for more Arcadia work on brands including ... pounds 1m, currently running on national TV and in the press, and supported by direct mail, internet ...

MARKETING MIX - That was the week that was

, with retailers predicting stock will be scarce , despite record production levels throughout the autumn; British...; British Telecom plans to launch a chain of high street shops, offering a range of telephones ... advertising budget to emulate the success of its fizzier rival Perrier; The Advertising Standards ... ahead of a likely advertising ban; Dennis Publishing is revealed to be planning a new men s magazine ...

Vision Express to revise pounds 11m work after APL merger

Vision Express, the high street optician, is reviewing its pounds 11m advertising account...Vision Express, the high street optician, is reviewing its pounds 11m advertising account, currently held by Ammirati Puris Lintas. The review follows APL s merger with Lowe Howard ... advertising in the light of the merger, but until a new agency is appointed, we will continue to work ...

ANALYSIS - How we sold the Dome to UK brands - Kevin Johnson, former commercial director at NMEC, explains how he and his team set out to raise pounds 150m in sponsorship deals for the Dome

to its 70,000 employees and externally with a limited edition Millennium range and advertising. You may have noticed Ford Transit s Backbone of Britain TV execution. Marrying resources ... s earnings of the millennium to children s charities. This British trait of charitable giving ...

Somerfield centralises in reversal of strategy

month. The changes come after Somerfield admitted it was reviewing its advertising agency ...

Galaxy chases net sponsors

series of advertising initiatives as part of a drive to link radio to the internet....series of advertising initiatives as part of a drive to link radio to the internet. Galaxy has ... to consider radio as an advertising proposition for the first time. Instead of taking traditional spend away from Emap and squabbling over the same customers, we are encouraging a new breed of advertisers ...

MDI’s Business21 to hit newsstands in January

will be pounds 2.95. Advertising is to be overseen by commercial director Luke Tope, ad manager Graeme ... across the internet, digital TV, mobile phones or any other kind of technology. As of the third issue, advertising will make up 25 to 35 per cent of Business21 s pages. MDI has attracted several big ...

REVIEW: Marketing and advertising news in the week’s press

to advertisers following the publisher s admission that it posted inflated circulation figures on its Birmingham...to advertisers following the publisher s admission that it posted inflated circulation figures on its ... The discount retailer, Matalan, has appointed CDP to its pounds 4 million advertising account. The agency pitched against the incumbent, WARL, and McCann-Erickson Manchester. CDP will take the brand on to TV ...

WH Smith signs up Tiff for Christmas

in the opening salvo of WH Smith s multi-million-pound pre-Christmas television campaign....Martine McCutcheon, the EastEnders actress turned chart-topping singer, has been signed to star in the opening salvo of WH Smith s multi-million-pound pre-Christmas television campaign. She turns up ... of a dysfunctional family. For McCutcheon, the commercial marks her second appearance in a TV ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.