16 Dec 1999
| by GAIL KEMP
- Ten years is an awfully long time in advertising. Gail Kemp reveals which brands have stayed...advertising of the past ten years. They are brands which have invested heavily in TV advertising, and have ...
committed to international television advertising. In 1990, the account was handled globally ...
Head, had pioneered the soap opera style of TV advertising three years earlier. Each new commercial ...
16 Dec 1999
| by ALEXANDRA JARDINE
Burton, the Arcadia Group-owned menswear retailer, has handed its
only TV ad campaign...Burton, the Arcadia Group-owned menswear retailer, has handed its
only TV ad campaign ...
with Grey
Advertising.
WARL is thought to be in line for more Arcadia work on brands including ...
pounds 1m, currently running on national TV and in the press, and
supported by direct mail, internet ...
16 Dec 1999
| by STEPHEN CHANDLER, an account director a
, with retailers predicting stock will be
scarce , despite record production levels throughout the autumn; British...; British
Telecom plans to launch a chain of high street shops, offering a range
of telephones ...
advertising budget to emulate the
success of its fizzier rival Perrier; The Advertising Standards ...
ahead of a
likely advertising ban; Dennis Publishing is revealed to be planning a
new men s magazine ...
16 Dec 1999
| by DANNY ROGERS
Vision Express, the high street optician, is reviewing its pounds
11m advertising account...Vision Express, the high street optician, is reviewing its pounds
11m advertising account, currently held by Ammirati Puris Lintas.
The review follows APL s merger with Lowe Howard ...
advertising
in the light of the merger, but until a new agency is appointed, we will
continue to work ...
16 Dec 1999
| by KEVIN JOHNSON
to its 70,000
employees and externally with a limited edition Millennium range and
advertising. You may have noticed Ford Transit s Backbone of Britain
TV execution.
Marrying resources ...
s earnings of the millennium to
children s charities.
This British trait of charitable giving ...
16 Dec 1999
| by ALEXANDRA JARDINE
month.
The changes come after Somerfield admitted it was reviewing its
advertising agency ...
13 Dec 1999
| by RACHEL MINTER
series of advertising initiatives as
part of a drive to link radio to the internet....series of advertising initiatives as
part of a drive to link radio to the internet.
Galaxy has ...
to
consider radio as an advertising proposition for the first time. Instead
of taking traditional spend away from Emap and squabbling over the same
customers, we are encouraging a new breed of advertisers ...
13 Dec 1999
| by GREG HUGHES
will be pounds 2.95.
Advertising is to be overseen by commercial director Luke Tope, ad manager
Graeme ...
across the internet,
digital TV, mobile phones or any other kind of technology.
As of the third issue, advertising will make up 25 to 35 per cent of
Business21 s pages. MDI has attracted several big ...
10 Dec 1999
| by JADE GARRETT
to advertisers following the publisher s admission
that it posted inflated circulation figures on its Birmingham...to advertisers following the publisher s admission
that it posted inflated circulation figures on its ...
The discount retailer, Matalan, has appointed CDP to its pounds 4
million advertising account. The agency pitched against the incumbent,
WARL, and McCann-Erickson Manchester. CDP will take the brand on to TV ...
10 Dec 1999
| by ANNA GRIFFITHS
in the opening salvo of WH Smith s
multi-million-pound pre-Christmas television campaign....Martine McCutcheon, the EastEnders actress turned chart-topping
singer, has been signed to star in the opening salvo of WH Smith s
multi-million-pound pre-Christmas television campaign.
She turns up ...
of a dysfunctional family.
For McCutcheon, the commercial marks her second appearance in a TV ...