BMP DDB has been hired by The Guardian to handle advertising for the newspaper group’s online...LONDON (Brand Republic) – BMP DDB has been hired by The Guardian to handle advertising for the newspaper group’s online and offline brands. BMP beat M 3m on advertising, is expected to significantly increase its marketing spend next year. Marc Sands, Guardian Newspapers’ marketing director, said, “We ...
The government’s Home Office has almost doubled its advertising spend in 2000 compared with last...LONDON (Brand Republic) - The government’s Home Office has almost doubled its advertising spend in 2000 compared with last year. In answer to a written question in the House of Commons yesterday, home secretary Jack Straw said that Home Office adspend was 11.08m so far this year. Last year, it was 5.65m ...
LONDON (Brand Republic) - Sir Richard Branson’s Virgin Rail Group has failed in its bid to take over the east coast mainline between London and Edinburgh. The Shadow Strategic Rail Authority awarded the rail franchise to the line’s current operator, Great North Eastern Railway. Virgin Rail, which ...
. The tennis player has represented the sports apparel brand in TV and print campaigns since 1995. The current deal will kick off with a TV commercial next month. Williams will also co-design a new Reebok ...
Trigger Happy TV s Don Joly is the star of the TV launch campaign for E4, the new entertainment...Trigger Happy TV s Don Joly is the star of the TV launch campaign for E4, the new entertainment ... , deputy managing director of E4 and Film4. TV ads on Channel 4, ONdigital and digital cable break ... on E4. These range from the premieres of top US imports such as ER and Friends, to tailor-made British ...
Q: Which of the following TV commercials do you remember seeing recently? Last Account Agency/TV buyer % week 1= (1=) B ... are available from Victoria Blake at NOP. Advertisements were selected by Xtreme Register (020 7871 8080 ...
British Gas Services will next week unveil the new ad in its campaign to make Jake the Penguin a...British Gas Services will next week unveil the new ad in its campaign to make Jake the Penguin a national cult figure. The ad, which breaks on December 27, aims to build on previous work promoting ... . The ten-second spot, by British Gas roster agency ehs:realtime, will run throughout the Christmas and New ...
Corinthian has awarded the pounds 2m creative business for its PowerPodz MicroStars chocolate...Corinthian has awarded the pounds 2m creative business for its PowerPodz MicroStars chocolate footballers to Doner Cardwell Hawkins. The agency will develop TV and press campaigns to launch the product. MBS will handle media for the February launch. ...
Cable operator NTL has re-entered the bidding war for the pay-per-view TV rights to Premiership...LONDON (Brand Republic) - Cable operator NTL has re-entered the bidding war for the pay-per-view TV rights to Premiership football matches, after abandoning its 328m bid earlier this year. The company is believed to be bidding for cable TV rights only and is offering a much smaller amount ...
at the Incorporated Society of British Advertisers. She will be responsible for all below-the-line Action Groups...Caroline George has been promoted from marketing services executive to marketing services manager at the Incorporated Society of British Advertisers. She will be responsible for all below-the-line Action Groups: the Sponsorship, and Direct Marketing Action Groups, as well as the Promoters Group. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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