BMP DDB has been hired by The Guardian to handle advertising for the newspaper group’s online...LONDON (Brand Republic) – BMP DDB has been hired by The Guardian to handle advertising for the newspaper group’s online and offline brands. BMP beat M 3m on advertising, is expected to significantly increase its marketing spend next year. Marc Sands, Guardian Newspapers’ marketing director, said, “We ...
British Airways has pulled the plug on Project Quicksilver, its internet portal aimed at Executive...British Airways has pulled the plug on Project Quicksilver, its internet portal aimed at Executive Club members, before it even launched, and less than three months after appointing TBWA/London to handle its ad business (Marketing, October 26). Quicksilver, which was due to have launched early ...
blow to BMP DDB and The Starcom Motive Partnership, which handle the company s UK advertising and media. ...
Clued up In our age of information overload, many advertisers have taken to playing games with consumers in order to engage their attention. Here are three examples Mix has spotted recently. Readers of glossy titles like The Face may have been intrigued by these pages of silhouettes bearing ...
not to award the company a third-generation mobile licence....LONDON (Brand Republic) – Sweden’s national telecoms carrier Telia is to appeal the Swedish government’s decision not to award the company a third-generation mobile licence. Telia’s share price plunged 17% to 49 Swedish Krona ( 3.43) yesterday after the news that Telia was to become the first ...
would fall short of expectations due to a decline in advertising revenues, a fall in music sales...that the company’s full-year earnings would fall short of expectations due to a decline in advertising revenues, a ... suffered at the hand of slowing advertising sales. News Corporation and Dow Jones have both warned about a softening in advertising revenues. Time Warner admitted yesterday to slowing revenues, especially ...
The Swedish government has failed to award the country’s national telecoms provider, Telia, with a...LONDON (Brand Republic) – The Swedish government has failed to award the country’s national telecoms provider, Telia, with a third-generation mobile licence in a shock move which makes the company ... award the licences to the highest bidders, as in other European countries. The applications were ...
were 9.5m, compared with 18.8m in the previous quarter, and its weekly advertising and e ...
interactive television was going to be one of the major media themes of 2000. Media owners were backing...through from a TV commercial on Sky Digital to an advertiser domain. It s also true that there have ... with interactive TV. They don t understand brands in the way that advertising agencies do. The market will take off ... that digital interactive television was going to be one of the major media themes of 2000. Media owners were ...
NTL has launched the first interactive games-driven advertising campaign on its digital cable...through interactive television and I think it will herald a new trend for some of our advertisers, he ... NTL has launched the first interactive games-driven advertising campaign on its digital cable ... the Argos interactive television site - Argos is also an NTL shopping channel partner. The ad has been ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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